Brandwave

Asteria Hair vs Raquel Welch:Which is more popular?

In October 2026, Raquel Welch had more branded searches than Asteria Hair among wig brands worldwide. Raquel Welch had about 27,100 branded searches, while Asteria Hair had 6,600. Raquel Welch made up 5.3% of all wig brand searches we track, and Asteria Hair accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about wig brands, Raquel Welch appeared in one of the five answers and Asteria Hair in none.

Among wig brands worldwide in October 2026

Who do people search for more?

Raquel Welch, about 4 searches for every 1 for Asteria Hair

Raquel Welch 27.1K searchesAsteria Hair 6.6K searches

Who does AI mention more?

Raquel Welch, mentioned in 1 of 5 answers, Asteria Hair in 0

Raquel Welch in 1 of 5Asteria Hair in 0 of 5

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Top wig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raquel Welch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Asteria Hair did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luvme1st
  2. UNice2nd
  3. Jon Renau3rd
  4. Ellen Wille4th
  5. Raquel Welch5th
  6. Hairvivi6th
  7. Wigs.com7th
  8. Arda Wigs–
  9. Beautyforever–
  10. +2 more
  11. Asteria Hair–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asteria Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about wig brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Asteria Hair or Raquel Welch more popular in search?

This chart shows how often people search Google for Asteria Hair and Raquel Welch by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.

Asteria Hair and Raquel Welch among wig brands worldwide, by month

Share of searches by month for Raquel Welch, Asteria Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthLuvmeUNiceHairviviRaquel WelchWigs.comArda WigsBeautyforeverNadulaWest KissAsteria HairJon RenauEllen WilleRene of Paris
Nov 202556.2%20.5%6.2%4.1%1.5%1.5%1.5%1.5%2.8%1.5%1.2%1%0.45%
Dec 202551.3%22.9%6.9%4.6%1.7%1.4%2.1%1.7%2.5%1.7%1.7%1.1%0.4%
Jan 202650.1%22.4%6.7%5.5%2%1.6%2%1.3%3%1.6%1.6%1.3%0.59%
Feb 202651.4%23%5.7%5.7%1.7%1.7%1.7%1.4%2.5%1.7%1.4%1.1%1.1%
Mar 202646.6%25.6%7.7%5.1%1.9%1.5%1.9%1.5%2.8%1.9%1.3%1.3%1%
Apr 202651.4%23%6.9%4.6%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.75%
May 202652%23.3%5.7%4.7%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.76%
Jun 202653.9%24.1%4.9%4%2.2%1.8%1.8%1.2%1.8%1.4%1.2%1.2%0.64%
Jul 202653%23.7%5.8%3.9%2.1%1.7%1.7%1.2%1.7%1.7%1.4%1.2%0.63%
Aug 202657.4%21%6.3%3.4%1.9%1.5%1.5%1%1.5%1.5%1.3%1%0.55%
Sep 202656.3%20.6%6.2%5.1%2.3%1.5%1.5%1%1.5%1.2%1.2%1%0.54%
Oct 202648.4%26.5%6.5%5.3%2.4%1.6%1.6%1.6%1.6%1.3%1.3%1.1%0.86%

How has branded search for Asteria Hair and Raquel Welch changed worldwide over the last 12 months?

3 findings
  • Raquel Welch was ahead of Asteria Hair in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Asteria Hair’s share of searches among wig brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending October 2026, Raquel Welch’s share of searches among wig brands worldwide moved from 4.1% to 5.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for wig brands worldwide in October 2026?

3 changes

  1. In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches.

  2. Estimated monthly branded searches for Raquel Welch worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026.

  3. Estimated monthly branded searches for Asteria Hair worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.

How are Asteria Hair’s and Raquel Welch’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Asteria Hair’s and Raquel Welch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asteria Hair

1 branded search term

  • asteria hair

Raquel Welch

1 branded search term

  • raquel welch wigs

How the Brand Demand Index is measured

Other head-to-heads among wig brands

Creator with pink hair and a pink jacket

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