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Artifactory vs Azure Container Registry:Which is more popular?

In September 2026, Artifactory had more branded searches than Azure Container Registry among container registries worldwide. Artifactory had about 49,500 branded searches, while Azure Container Registry had 3,600. Artifactory made up 11.4% of all container registry searches we track, and Azure Container Registry accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about container registries, Azure Container Registry appeared in all five answers and Artifactory in two. Azure Container Registry was mentioned before Artifactory in every answer.

Among container registries worldwide in September 2026

Who do people search for more?

Artifactory, about 14 searches for every 1 for Azure Container Registry

Artifactory 49.5K searchesAzure Container Registry 3.6K searches

Who does AI mention more?

Azure Container Registry, mentioned in every answer we collected

Azure Container Registry in 5 of 5Artifactory in 2 of 5

Who does AI recommend more?

Azure Container Registry, named ahead of Artifactory in every answer

Azure Container Registry first in 5Artifactory never first

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Top container registries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Container Registry appeared in all five answers. Artifactory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Container Registry was listed before Artifactory in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon ECR1st
  2. Google Artifact Registry2nd
  3. Docker Hub3rd
  4. Azure Container Registry4th
  5. Harbor5th
  6. Quay6th
  7. Artifactory7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about container registries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Artifactory or Azure Container Registry more popular in search?

This chart shows how often people search Google for Artifactory and Azure Container Registry by name. Each line represents a brand's share of searches for all seven container registries we track, month by month, from English-language searches worldwide.

Artifactory and Azure Container Registry among container registries worldwide, by month

Share of searches by month for Artifactory, Azure Container Registry. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubArtifactoryAmazon ECRQuayAzure Container RegistryHarborGoogle Artifact Registry
Oct 202593.1%3.7%0.75%0.81%0.91%0.4%0.26%
Nov 202592.5%4.6%0.74%0.55%0.91%0.49%0.27%
Dec 202593.6%3.8%0.75%0.46%0.75%0.41%0.27%
Jan 202692.5%4.6%0.74%0.54%0.91%0.49%0.27%
Feb 202692.3%4.5%0.91%0.55%0.91%0.49%0.27%
Mar 202691.2%5.5%0.9%0.55%1.1%0.48%0.27%
Apr 202690.9%5.5%1.1%0.56%1.1%0.59%0.32%
May 202691.2%5.5%1.1%0.57%0.89%0.49%0.32%
Jun 202691.1%5.5%1.1%0.65%0.89%0.49%0.26%
Jul 202689.5%6.6%1.3%0.53%1.1%0.58%0.39%
Aug 202685%11.4%1.2%0.5%1%0.55%0.3%
Sep 202684.8%11.4%1.2%0.9%0.83%0.55%0.3%

How has the Artifactory and Azure Container Registry comparison changed over the last 12 months?

3 findings

How did search popularity change for container registries worldwide in September 2026?

2 changes

  1. In September 2026, Azure Container Registry fell from 4th to 5th among container registries worldwide.

  2. Estimated monthly branded searches for Artifactory worldwide rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Artifactory’s and Azure Container Registry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artifactory

1 branded search term

  • artifactory

Azure Container Registry

1 branded search term

  • azure container registry

How the Brand Demand Index is measured

Other head-to-heads among container registries

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