Brandwave

Arena vs Oakley:Which is searched more?

In September 2026, Oakley had more branded searches than Arena among crossfit brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Arena’s 1.2M, and held a 2.4% Share of Search versus Arena’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among crossfit brands worldwide in September 2026Which is more popular in search, Arena or Oakley?
Arena1.9%1.2M searches
vs
Oakley2.4%1.5M searches

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Which is more popular in search, Arena or Oakley?

Compare the crossfit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arena and Oakley among crossfit brands worldwide, by month

Share of Search by month for Oakley, Arena. The figures are in the table below the chart.

View monthly share of search table
MonthRedditGarminOakleyArenaEverlastNoBullWodifyGHD
Oct 202587%6.9%2.9%2.3%0.47%0.32%0.04%<0.01%
Nov 202584.4%8.4%3.4%2.8%0.46%0.46%0.04%<0.01%
Dec 202585.3%8.2%3.4%2.3%0.46%0.31%0.03%<0.01%
Jan 202687.6%6.9%2.9%1.9%0.39%0.32%0.03%<0.01%
Feb 202689.2%5.7%2.4%2%0.39%0.26%0.03%<0.01%
Mar 202687.6%6.8%2.9%1.9%0.39%0.32%0.03%<0.01%
Apr 202687.6%6.8%2.9%1.9%0.39%0.32%0.02%<0.01%
May 202687.3%7.1%2.9%1.9%0.39%0.39%0.02%<0.01%
Jun 202687.6%6.9%2.9%1.9%0.39%0.26%0.02%<0.01%
Jul 202687.7%6.8%2.9%1.9%0.39%0.26%0.02%<0.01%
Aug 202688.5%7%2.4%1.6%0.32%0.21%0.02%<0.01%
Sep 202688.1%6.9%2.4%1.9%0.39%0.26%0.03%<0.01%

How has the Arena and Oakley comparison changed over the last 12 months?

  • Oakley was ahead of Arena in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arena’s estimated Share of Search among crossfit brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among crossfit brands worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for crossfit brands worldwide in September 2026?

Neither Arena nor Oakley moved beyond provider rounding among crossfit brands in September 2026.

Other head-to-heads among crossfit brands

How each brand is measured

Brandwave collects information about searches that people make online using Arena’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arena

2 branded search terms

  • arena
  • arena togs

Oakley

1 branded search term

  • oakley

How the Brand Demand Index is measured

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