Brandwave

Arda Wigs vs UNice:Which is more popular?

In October 2026, UNice had more branded searches than Arda Wigs among wig brands worldwide. UNice had about 135,000 branded searches, while Arda Wigs had 8,100. UNice made up 26.5% of all wig brand searches we track, and Arda Wigs accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about wig brands, UNice appeared in four of the five answers and Arda Wigs in none.

Among wig brands worldwide in October 2026

Who do people search for more?

UNice, about 17 searches for every 1 for Arda Wigs

UNice 135K searchesArda Wigs 8.1K searches

Who does AI mention more?

UNice, mentioned in 4 of 5 answers, Arda Wigs in 0

UNice in 4 of 5Arda Wigs in 0 of 5

Who does AI recommend more?

UNice, the only one of the two named

UNice first in 4Arda Wigs never named

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Top wig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UNice was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arda Wigs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luvme1st
  2. UNice2nd
  3. Jon Renau3rd
  4. Ellen Wille4th
  5. Raquel Welch5th
  6. Hairvivi6th
  7. Wigs.com7th
  8. Arda Wigs–
  9. Beautyforever–
  10. Nadula–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Luvme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UNice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jon Renau3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ellen Wille2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hairvivi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raquel Welch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wigs.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arda Wigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyforever0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about wig brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Arda Wigs or UNice more popular in search?

This chart shows how often people search Google for Arda Wigs and UNice by name. Each line represents a brand's share of searches for all 13 wig brands we track, month by month, from English-language searches worldwide.

Arda Wigs and UNice among wig brands worldwide, by month

Share of searches by month for UNice, Arda Wigs. The figures are in the table below the chart.

View monthly share of searches table
MonthLuvmeUNiceHairviviRaquel WelchWigs.comArda WigsBeautyforeverNadulaWest KissAsteria HairJon RenauEllen WilleRene of Paris
Nov 202556.2%20.5%6.2%4.1%1.5%1.5%1.5%1.5%2.8%1.5%1.2%1%0.45%
Dec 202551.3%22.9%6.9%4.6%1.7%1.4%2.1%1.7%2.5%1.7%1.7%1.1%0.4%
Jan 202650.1%22.4%6.7%5.5%2%1.6%2%1.3%3%1.6%1.6%1.3%0.59%
Feb 202651.4%23%5.7%5.7%1.7%1.7%1.7%1.4%2.5%1.7%1.4%1.1%1.1%
Mar 202646.6%25.6%7.7%5.1%1.9%1.5%1.9%1.5%2.8%1.9%1.3%1.3%1%
Apr 202651.4%23%6.9%4.6%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.75%
May 202652%23.3%5.7%4.7%2.1%1.7%1.7%1.4%2.1%1.7%1.4%1.4%0.76%
Jun 202653.9%24.1%4.9%4%2.2%1.8%1.8%1.2%1.8%1.4%1.2%1.2%0.64%
Jul 202653%23.7%5.8%3.9%2.1%1.7%1.7%1.2%1.7%1.7%1.4%1.2%0.63%
Aug 202657.4%21%6.3%3.4%1.9%1.5%1.5%1%1.5%1.5%1.3%1%0.55%
Sep 202656.3%20.6%6.2%5.1%2.3%1.5%1.5%1%1.5%1.2%1.2%1%0.54%
Oct 202648.4%26.5%6.5%5.3%2.4%1.6%1.6%1.6%1.6%1.3%1.3%1.1%0.86%

How has branded search for Arda Wigs and UNice changed worldwide over the last 12 months?

3 findings
  • UNice was ahead of Arda Wigs in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Arda Wigs’ share of searches among wig brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide moved from 20.5% to 26.5%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for wig brands worldwide in October 2026?

1 change
  1. In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%.

How are Arda Wigs’ and UNice’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arda Wigs’ and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arda Wigs

1 branded search term

  • arda wigs

UNice

1 branded search term

  • unice hair

How the Brand Demand Index is measured

Other head-to-heads among wig brands

Creator with pink hair and a pink jacket

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