Archive vs Traackr:Which is more popular?
In September 2026, Traackr had more branded searches than Archive among creator CRM platforms worldwide. Traackr had about 5,400 branded searches, while Archive had 720. Traackr made up 2.2% of all creator CRM platform searches we track, and Archive accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, neither Archive nor Traackr appeared in any of the five answers.
Who do people search for more?
Traackr, about 8 searches for every 1 for Archive
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Archive nor Traackr showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Archive or Traackr more popular in search?
This chart shows how often people search Google for Archive and Traackr by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Traackr, Archive. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | Upfluence | AhaCreator | Launchmetrics | Passionfroot | Traackr | Influencer Hero | Aspire | Later Influence | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 13.5% | 10.9% | 11% | 0.01% | 3.3% | 0.77% | 2.7% | 1.5% | 0.74% | 0.53% | 0.35% | 0.29% | 0.16% |
| Nov 2025 | 57.3% | 14.3% | 7.7% | 11.6% | 0.02% | 2.3% | 0.81% | 2.8% | 1.2% | 0.79% | 0.43% | 0.31% | 0.31% | 0.17% |
| Dec 2025 | 64.6% | 13.2% | 5.8% | 8.8% | 0.03% | 1.7% | 0.94% | 2.1% | 1.1% | 0.7% | 0.35% | 0.28% | 0.23% | 0.13% |
| Jan 2026 | 47.2% | 21.6% | 7.8% | 11.9% | 0.02% | 2.8% | 1.2% | 3.5% | 1.5% | 1% | 0.57% | 0.38% | 0.31% | 0.17% |
| Feb 2026 | 44.4% | 20.2% | 8.9% | 13.8% | 0.43% | 4% | 1.2% | 3.2% | 1.4% | 1.1% | 0.51% | 0.35% | 0.35% | 0.19% |
| Mar 2026 | 41.1% | 23% | 8.2% | 12.8% | 2% | 3.7% | 1.3% | 3.7% | 1.6% | 1.1% | 0.47% | 0.4% | 0.33% | 0.22% |
| Apr 2026 | 50.5% | 19% | 6.8% | 11.8% | 2.5% | 2.5% | 1.1% | 2.5% | 1.4% | 0.94% | 0.39% | 0.33% | 0.27% | 0.15% |
| May 2026 | 43.7% | 24.4% | 8.7% | 9.4% | 2.6% | 3.2% | 1.7% | 2.6% | 1.4% | 0.98% | 0.44% | 0.35% | 0.35% | 0.23% |
| Jun 2026 | 59.7% | 15% | 6.5% | 6.6% | 3.6% | 2.4% | 1% | 2.4% | 1.1% | 0.65% | 0.38% | 0.26% | 0.26% | 0.17% |
| Jul 2026 | 51.2% | 19.1% | 6.9% | 6.9% | 4.6% | 3.1% | 2.5% | 2.5% | 1.1% | 0.84% | 0.52% | 0.27% | 0.27% | 0.18% |
| Aug 2026 | 50.4% | 19% | 8.3% | 6.9% | 4.5% | 2.5% | 2.5% | 2.5% | 1.1% | 0.85% | 0.62% | 0.33% | 0.33% | 0.22% |
| Sep 2026 | 53.8% | 16.4% | 7.2% | 5.9% | 5.9% | 3.2% | 2.2% | 2.2% | 0.96% | 0.79% | 0.66% | 0.29% | 0.29% | 0.16% |
How has the Archive and Traackr comparison changed over the last 12 months?
3 findings
- Traackr was ahead of Archive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archive’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Traackr’s share of searches among creator CRM platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for creator CRM platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Archive’s and Traackr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator CRM platforms
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