Archive vs Launchmetrics:Which is more popular?
In September 2026, Launchmetrics had more branded searches than Archive among creator CRM platforms worldwide. Launchmetrics had about 8,100 branded searches, while Archive had 720. Launchmetrics made up 3.2% of all creator CRM platform searches we track, and Archive accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, neither Archive nor Launchmetrics appeared in any of the five answers.
Who do people search for more?
Launchmetrics, about 11 searches for every 1 for Archive
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Archive nor Launchmetrics showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Archive or Launchmetrics more popular in search?
This chart shows how often people search Google for Archive and Launchmetrics by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Launchmetrics, Archive. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | Upfluence | AhaCreator | Launchmetrics | Passionfroot | Traackr | Influencer Hero | Aspire | Later Influence | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 13.5% | 10.9% | 11% | 0.01% | 3.3% | 0.77% | 2.7% | 1.5% | 0.74% | 0.53% | 0.35% | 0.29% | 0.16% |
| Nov 2025 | 57.3% | 14.3% | 7.7% | 11.6% | 0.02% | 2.3% | 0.81% | 2.8% | 1.2% | 0.79% | 0.43% | 0.31% | 0.31% | 0.17% |
| Dec 2025 | 64.6% | 13.2% | 5.8% | 8.8% | 0.03% | 1.7% | 0.94% | 2.1% | 1.1% | 0.7% | 0.35% | 0.28% | 0.23% | 0.13% |
| Jan 2026 | 47.2% | 21.6% | 7.8% | 11.9% | 0.02% | 2.8% | 1.2% | 3.5% | 1.5% | 1% | 0.57% | 0.38% | 0.31% | 0.17% |
| Feb 2026 | 44.4% | 20.2% | 8.9% | 13.8% | 0.43% | 4% | 1.2% | 3.2% | 1.4% | 1.1% | 0.51% | 0.35% | 0.35% | 0.19% |
| Mar 2026 | 41.1% | 23% | 8.2% | 12.8% | 2% | 3.7% | 1.3% | 3.7% | 1.6% | 1.1% | 0.47% | 0.4% | 0.33% | 0.22% |
| Apr 2026 | 50.5% | 19% | 6.8% | 11.8% | 2.5% | 2.5% | 1.1% | 2.5% | 1.4% | 0.94% | 0.39% | 0.33% | 0.27% | 0.15% |
| May 2026 | 43.7% | 24.4% | 8.7% | 9.4% | 2.6% | 3.2% | 1.7% | 2.6% | 1.4% | 0.98% | 0.44% | 0.35% | 0.35% | 0.23% |
| Jun 2026 | 59.7% | 15% | 6.5% | 6.6% | 3.6% | 2.4% | 1% | 2.4% | 1.1% | 0.65% | 0.38% | 0.26% | 0.26% | 0.17% |
| Jul 2026 | 51.2% | 19.1% | 6.9% | 6.9% | 4.6% | 3.1% | 2.5% | 2.5% | 1.1% | 0.84% | 0.52% | 0.27% | 0.27% | 0.18% |
| Aug 2026 | 50.4% | 19% | 8.3% | 6.9% | 4.5% | 2.5% | 2.5% | 2.5% | 1.1% | 0.85% | 0.62% | 0.33% | 0.33% | 0.22% |
| Sep 2026 | 53.8% | 16.4% | 7.2% | 5.9% | 5.9% | 3.2% | 2.2% | 2.2% | 0.96% | 0.79% | 0.66% | 0.29% | 0.29% | 0.16% |
How has the Archive and Launchmetrics comparison changed over the last 12 months?
3 findings
- Launchmetrics was ahead of Archive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archive’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Launchmetrics’ share of searches among creator CRM platforms worldwide moved from 3.3% to 3.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for creator CRM platforms worldwide in September 2026?
2 changes
In September 2026, Launchmetrics gained share of searches among creator CRM platforms worldwide, from 2.5% to 3.2%.
Estimated monthly branded searches for Archive worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Archive’s and Launchmetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archive
1 branded search term
- archive social
Launchmetrics
1 branded search term
- launchmetrics
Other head-to-heads among creator CRM platforms
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