Apple Passwords vs Keeper:Which is more popular?
In September 2026, Apple Passwords had more branded searches than Keeper among password managers worldwide. Apple Passwords had about 36,700 branded searches, while Keeper had 27,600. Apple Passwords made up 1.2% of all password manager searches we track, and Keeper accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about password managers, Apple Passwords and Keeper each appeared in two of the five answers. Apple Passwords was mentioned before Keeper in two out of three answers that named either.
Who do people search for more?
Apple Passwords, about 33% more searches than Keeper
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Apple Passwords, named ahead of Keeper in 2 of 3 answers
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Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keeper was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Passwords was listed before Keeper in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bitwarden1st
1Password2nd
Proton Pass3rd- Apple Passwords4th
Keeper5th
NordPass6th
LastPass–
Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple Passwords or Keeper more popular in search?
This chart shows how often people search Google for Apple Passwords and Keeper by name. Each line represents a brand's share of searches for all eight password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Passwords, Keeper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
How has the Apple Passwords and Keeper comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Keeper took it in April 2026, Apple Passwords took it in May 2026.
- Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K.
- Across the 12 months ending September 2026, Keeper’s share of searches among password managers worldwide moved from 1.4% to 0.91%, and its estimated monthly branded searches moved from 33.7K to 27.6K.
How did search popularity change for password managers worldwide in September 2026?
1 change
Estimated monthly branded searches for Keeper worldwide fell 18.1% over 12 measured months, from 33.7K to 27.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Apple Passwords’ and Keeper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Passwords
2 branded search terms
- apple passwords
- apple passwords app
Keeper
2 branded search terms
- keeper password manager
- keeper security
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