Apple Passwords vs Bitwarden:Which is more popular?
In September 2026, Bitwarden had more branded searches than Apple Passwords among password managers worldwide. Bitwarden had about 1 million branded searches, while Apple Passwords had 36,700. Bitwarden made up 32.9% of all password manager searches we track, and Apple Passwords accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about password managers, Bitwarden appeared in all five answers and Apple Passwords in two. Bitwarden was mentioned before Apple Passwords in every answer.
Who do people search for more?
Bitwarden, about 27 searches for every 1 for Apple Passwords
Who does AI mention more?
Bitwarden, mentioned in every answer we collected
Who does AI recommend more?
Bitwarden, named ahead of Apple Passwords in every answer
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Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitwarden appeared in all five answers. Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bitwarden was listed before Apple Passwords in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bitwarden1st
1Password2nd
Proton Pass3rd
Apple Passwords4th
Keeper5th
NordPass6th
LastPass–
Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple Passwords or Bitwarden more popular in search?
This chart shows how often people search Google for Apple Passwords and Bitwarden by name. Each line represents a brand's share of searches for all eight password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for Bitwarden, Apple Passwords. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
How has the Apple Passwords and Bitwarden comparison changed over the last 12 months?
3 findings
- Bitwarden was ahead of Apple Passwords in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K.
- Across the 12 months ending September 2026, Bitwarden’s share of searches among password managers worldwide moved from 34.5% to 32.9%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for password managers worldwide in September 2026?
1 change
Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple Passwords’ and Bitwarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Passwords
2 branded search terms
- apple passwords
- apple passwords app
Bitwarden
1 branded search term
- bitwarden
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