Brandwave

Apple Journal vs Journey:Which is more popular?

In September 2026, Apple Journal had more branded searches than Journey among journaling apps worldwide. Apple Journal had about 4,400 branded searches, while Journey had 50. Apple Journal made up 1.4% of all journaling app searches we track, and Journey accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about journaling apps, Apple Journal appeared in all five answers and Journey in four. Apple Journal was mentioned before Journey in every answer.

Among journaling apps worldwide in September 2026

Who do people search for more?

Apple Journal, about 88 searches for every 1 for Journey

Apple Journal 4.4K searchesJourney 50 searches

Who does AI mention more?

Apple Journal, mentioned in every answer we collected

Apple Journal in 5 of 5Journey in 4 of 5

Who does AI recommend more?

Apple Journal, named ahead of Journey in every answer

Apple Journal first in 5Journey never first

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Top journaling apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Journal appeared in all five answers. Journey was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Journal was listed before Journey in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Day One1st
  2. Apple Journal2nd
  3. Journey3rd
  4. Diarium4th
  5. Daylio5th
  6. Reflectly6th
  7. Penzu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Day One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Journal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Journey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daylio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diarium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reflectly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Penzu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about journaling apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apple Journal or Journey more popular in search?

This chart shows how often people search Google for Apple Journal and Journey by name. Each line represents a brand's share of searches for all seven journaling apps we track, month by month, from English-language searches worldwide.

Apple Journal and Journey among journaling apps worldwide, by month

Share of searches by month for Apple Journal, Journey. The figures are in the table below the chart.

View monthly share of searches table
MonthDay OnePenzuDaylioDiariumReflectlyApple JournalJourney
Oct 202562.5%17.7%7.9%5.3%2.9%3.5%0.06%
Nov 202570.6%16.7%5%3.3%2.2%2.2%0.04%
Dec 202567%15.5%6.9%4.6%2.1%3.8%0.03%
Jan 202663%17.6%7.9%5.3%1.9%4.3%0.05%
Feb 202665.5%18.6%6.8%4.6%2%2.5%0.05%
Mar 202673%14%5.1%4.2%1.9%1.9%0.03%
Apr 202668.8%15.9%5.8%4.8%2.6%2.1%0.03%
May 202685.6%7.6%2.8%1.9%1.2%1%0.01%
Jun 202670%13.5%7.4%3.3%4%1.8%0.03%
Jul 202670.8%13.6%6.1%4.1%3.3%2.2%0.03%
Aug 202670.9%13.7%7.5%3.3%2.7%1.8%0.02%
Sep 202679.2%10.4%3.8%3.1%2.1%1.4%0.02%

How has the Apple Journal and Journey comparison changed over the last 12 months?

3 findings
  • Apple Journal was ahead of Journey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Journal’s share of searches among journaling apps worldwide moved from 3.5% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Journey’s share of searches among journaling apps worldwide moved from 0.06% to 0.02%, and its estimated monthly branded searches moved from 110 to 50.

How did search popularity change for journaling apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Journey worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  2. Estimated monthly branded searches for Apple Journal worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Journal’s and Journey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Journal

1 branded search term

  • apple journal app

Journey

1 branded search term

  • journey io

How the Brand Demand Index is measured

Other head-to-heads among journaling apps

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