Appgate vs Microsoft Entra:Which is more popular?
In September 2026, Microsoft Entra had more branded searches than Appgate among zero trust platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Appgate had 4,400. Microsoft Entra made up 11.8% of all zero trust platform searches we track, and Appgate accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about zero trust platforms, Microsoft Entra appeared in two of the five answers and Appgate in one. Microsoft Entra was mentioned before Appgate in every answer that named either.
Who do people search for more?
Microsoft Entra, about 17 searches for every 1 for Appgate
Who does AI mention more?
Microsoft Entra, mentioned in 2 of 5 answers, Appgate in 1
Who does AI recommend more?
Microsoft Entra, named ahead of Appgate in 2 of 2 answers
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Top zero trust platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Entra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appgate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra was listed before Appgate in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zscaler1st
Palo Alto Networks2nd- Microsoft Entra3rd
- Cloudflare One4th
Netskope5th
Appgate6th
Akamai–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zscaler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Palo Alto Networks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Microsoft Entra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Akamai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero trust platforms
5 answers
Asked ChatGPT
“Which Zero trust platform should I use?”
Asked ChatGPT
“What are the best Zero trust platforms?”
Asked ChatGPT
“What's the best Zero trust platform for network security?”
Searched Google, AI Overview
“zero trust security”
Searched Google, AI Overview
“cloud security platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appgate or Microsoft Entra more popular in search?
This chart shows how often people search Google for Appgate and Microsoft Entra by name. Each line represents a brand's share of searches for all seven zero trust platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Entra, Appgate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Akamai | Palo Alto Networks | Microsoft Entra | Netskope | Cloudflare One | Appgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 22% | 14.7% | 9.9% | 12.1% | 0.59% | 0.72% |
| Nov 2025 | 36.2% | 24.3% | 16.3% | 10.9% | 10.9% | 0.79% | 0.65% |
| Dec 2025 | 34.9% | 23.3% | 19.2% | 10.5% | 10.5% | 0.93% | 0.76% |
| Jan 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Feb 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Mar 2026 | 35.4% | 19.4% | 19.4% | 13% | 10.7% | 1.4% | 0.77% |
| Apr 2026 | 35.4% | 23.7% | 19.3% | 10.6% | 8.7% | 1.4% | 0.77% |
| May 2026 | 39.9% | 21.9% | 17.8% | 9.8% | 8% | 2% | 0.58% |
| Jun 2026 | 35.8% | 19.6% | 19.6% | 10.8% | 10.8% | 2.6% | 0.78% |
| Jul 2026 | 37.9% | 17.1% | 20.8% | 11.4% | 9.3% | 2.8% | 0.68% |
| Aug 2026 | 36.2% | 16.3% | 24.3% | 10.9% | 8.9% | 2.7% | 0.65% |
| Sep 2026 | 32.2% | 21.6% | 21.6% | 11.8% | 9.7% | 2.4% | 0.7% |
How has the Appgate and Microsoft Entra comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of Appgate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appgate’s share of searches among zero trust platforms worldwide moved from 0.72% to 0.7%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among zero trust platforms worldwide moved from 9.9% to 11.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for zero trust platforms worldwide in September 2026?
1 change
In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Appgate’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appgate
1 branded search term
- appgate
Microsoft Entra
1 branded search term
- entra id
Other head-to-heads among zero trust platforms
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