Appfigures vs Mobile Action:Which is searched more?
In August 2026, Appfigures had more branded searches than Mobile Action among app store analytics platforms worldwide. Appfigures was estimated to have 12.1K branded searches compared to Mobile Action’s 5.4K, and held a 10.1% Share of Search versus Mobile Action’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Appfigures or Mobile Action?
Compare the platforms that estimate app downloads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Appfigures, Mobile Action. The figures are in the table below the chart.
View monthly share of search table
| Month | Appfigures | Mobile Action |
|---|---|---|
| Oct 2025 | 7.7% | 5.1% |
| Nov 2025 | 7.7% | 5.1% |
| Dec 2025 | 7.9% | 5.2% |
| Jan 2026 | 8.1% | 5.4% |
| Feb 2026 | 8% | 5.3% |
| Mar 2026 | 8.2% | 4.4% |
| Apr 2026 | 9.4% | 5.2% |
| May 2026 | 8.7% | 5.8% |
| Jun 2026 | 8.2% | 4.4% |
| Jul 2026 | 9.7% | 5.3% |
| Aug 2026 | 10.1% | 4.5% |
| Sep 2026 | — | — |
How has the Appfigures and Mobile Action comparison changed over the last 12 months?
3 findings
- Appfigures was ahead of Mobile Action in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appfigures’ estimated Share of Search among app store analytics platforms worldwide moved from 7.7% to 10.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 11 months ending August 2026, Mobile Action’s estimated Share of Search among app store analytics platforms worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for app store analytics platforms worldwide in August 2026?
2 changes
In August 2026, Mobile Action lost estimated Share of Search among app store analytics platforms worldwide, from 5.3% to 4.5%.
Estimated monthly branded searches for Appfigures worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Appfigures’ and Mobile Action’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appfigures
1 branded search term
- appfigures
Mobile Action
1 branded search term
- mobile action
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.