Brandwave

Anyword vs Simplified:Which is more popular?

In September 2026, Simplified had more branded searches than Anyword among AI copywriting tools worldwide. Simplified had about 12,100 branded searches, while Anyword had 6,720. Simplified made up 8.5% of all AI copywriting tool searches we track, and Anyword accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about AI copywriting tools, Anyword appeared in three of the five answers and Simplified in none.

Among AI copywriting tools worldwide in September 2026

Who do people search for more?

Simplified, about 80% more searches than Anyword

Simplified 12.1K searchesAnyword 6.7K searches

Who does AI mention more?

Anyword, mentioned in 3 of 5 answers, Simplified in 0

Anyword in 3 of 5Simplified in 0 of 5

Who does AI recommend more?

Anyword, the only one of the two named

Anyword first in 3Simplified never named

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Top AI copywriting tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anyword was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Simplified did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anyword1st
  2. Simplified–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anyword3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simplified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI copywriting tools

5 answers

  • Asked ChatGPT

    “Which AI copywriting tool should I use?”

    1. 2Anyword

  • Asked ChatGPT

    “What are the best AI copywriting tools?”

    1. 2Anyword

  • Asked ChatGPT

    “What's the best AI copywriting tool for marketing copy?”

    1. 2Anyword

  • Searched Google, AI Overview

    “ai copywriting tool”

    1. Searched Google, AI Overview

      “marketing copy generator”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Anyword or Simplified more popular in search?

      This chart shows how often people search Google for Anyword and Simplified by name. Each line represents a brand's share of searches for all eight AI copywriting tools we track, month by month, from English-language searches worldwide.

      Anyword and Simplified among AI copywriting tools worldwide, by month

      Share of searches by month for Simplified, Anyword. The figures are in the table below the chart.

      View monthly share of searches table
      MonthSimplifiedAnyword
      Nov 20255.2%2.6%
      Dec 20255.4%2.8%
      Jan 20265.4%2.7%
      Feb 20267.8%2.7%
      Mar 20265.9%2.5%
      Apr 20266.6%2.3%
      May 20266.5%2.7%
      Jun 20266.5%2.7%
      Jul 20267.6%3.3%
      Aug 20267.8%5.1%
      Sep 20268.5%4.7%
      Oct 2026——

      How has branded search for Anyword and Simplified changed worldwide over the last 12 months?

      3 findings
      • Simplified was ahead of Anyword in every measured month of the 11 months ending September 2026.
      • Across the 11 months ending September 2026, Anyword’s share of searches among AI copywriting tools worldwide moved from 2.6% to 4.7%, and its estimated monthly branded searches moved from 9K to 6.7K.
      • Across the 11 months ending September 2026, Simplified’s share of searches among AI copywriting tools worldwide moved from 5.2% to 8.5%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

      How did search popularity change for AI copywriting tools worldwide in September 2026?

      2 changes

      1. In September 2026, Simplified gained share of searches among AI copywriting tools worldwide, from 7.8% to 8.5%.

      2. Estimated monthly branded searches for Anyword worldwide fell 25.5% over 11 measured months, from 9K to 6.7K in September 2026.

      How are Anyword’s and Simplified’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Anyword’s and Simplified’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Anyword

      3 branded search terms

      • anyword
      • anyword ai
      • anyword ai writer

      Simplified

      1 branded search term

      • simplified ai

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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