Antipodes vs The INKEY List:Which is searched more?
In September 2026, Antipodes had more branded searches than The INKEY List among skincare brands worldwide. Antipodes was estimated to have 90.5K branded searches compared to The INKEY List’s 40.5K, and held a 0.8% Share of Search versus The INKEY List’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Antipodes or The INKEY List?
Compare the skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Antipodes, The INKEY List. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | The Ordinary | Cetaphil | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Medik8 | COSRX | Dermalogica | SKIN1004 | Antipodes | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 15.4% | 8.4% | 8.4% | 8.7% | 4.6% | 6.9% | 4.6% | 5.7% | 4.6% | 3.8% | 2.5% | 2.5% | 2.1% | 1.7% | 0.93% | 0.42% |
| Nov 2025 | 14.4% | 11.8% | 11.8% | 7.8% | 6.5% | 5.3% | 7.8% | 4.3% | 7.8% | 5.3% | 3.5% | 2.9% | 2.4% | 2.4% | 1.9% | 0.71% | 0.58% |
| Dec 2025 | 16.7% | 13.7% | 9.1% | 7.5% | 8.1% | 5% | 7.5% | 4.1% | 6.1% | 6.1% | 3.4% | 2.2% | 2.7% | 1.8% | 1.8% | 0.68% | 0.45% |
| Jan 2026 | 16.6% | 13.5% | 9% | 9% | 8% | 6.1% | 6.1% | 5% | 5% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 1.8% | 0.67% | 0.45% |
| Feb 2026 | 18.6% | 15.2% | 8.3% | 8.3% | 8.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2.5% | 2% | 1.7% | 0.75% | 0.41% |
| Mar 2026 | 19.5% | 13% | 8.7% | 8.7% | 8.4% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 3.9% | 2.6% | 2.6% | 2.1% | 1.8% | 0.78% | 0.43% |
| Apr 2026 | 19.7% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 3.2% | 2.6% | 2.6% | 1.8% | 1.8% | 0.65% | 0.44% |
| May 2026 | 20.6% | 13.8% | 9.2% | 7.5% | 8.7% | 6.2% | 6.2% | 5.1% | 4.1% | 3.4% | 3.4% | 2.3% | 2.8% | 1.9% | 1.9% | 0.68% | 0.37% |
| Jun 2026 | 18.4% | 15% | 10% | 8.2% | 8.1% | 6.8% | 5.5% | 4.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 2% | 2% | 0.74% | 0.33% |
| Jul 2026 | 18.8% | 15.3% | 10.2% | 8.4% | 8% | 5.6% | 5.6% | 4.6% | 3.8% | 3.8% | 3.8% | 3.1% | 2.5% | 1.7% | 1.7% | 0.76% | 0.34% |
| Aug 2026 | 18.1% | 14.8% | 9.9% | 8.1% | 9.5% | 5.4% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 2.4% | 2% | 2% | 0.73% | 0.33% |
| Sep 2026 | 16.2% | 13.2% | 10.8% | 8.8% | 8.3% | 5.9% | 5.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 2.7% | 2.2% | 1.8% | 0.8% | 0.36% |
How has the Antipodes and The INKEY List comparison changed over the last 12 months?
3 findings
- Antipodes was ahead of The INKEY List in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Antipodes’ estimated Share of Search among skincare brands worldwide moved from 0.93% to 0.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, The INKEY List’s estimated Share of Search among skincare brands worldwide moved from 0.42% to 0.36%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for The INKEY List worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Antipodes worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among skincare brands
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs The Ordinary: compare search popularity
La Roche-Posay vs Cetaphil: compare search popularityLa Roche-Posay vs Neutrogena: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Cetaphil: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Antipodes’ and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Antipodes
1 branded search term
- antipodes
The INKEY List
1 branded search term
- inkey list
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.