Brandwave

Amperity vs LiveRamp:Which is more popular?

In September 2026, LiveRamp had more branded searches than Amperity among identity resolution platforms worldwide. LiveRamp had about 14,800 branded searches, while Amperity had 3,600. LiveRamp made up 2.6% of all identity resolution platform searches we track, and Amperity accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, LiveRamp appeared in all five answers and Amperity in three. LiveRamp was mentioned before Amperity in four out of five answers.

Among identity resolution platforms worldwide in September 2026

Who do people search for more?

LiveRamp, about 4 searches for every 1 for Amperity

LiveRamp 14.8K searchesAmperity 3.6K searches

Who does AI mention more?

LiveRamp, mentioned in every answer we collected

LiveRamp in 5 of 5Amperity in 3 of 5

Who does AI recommend more?

LiveRamp, named ahead of Amperity in 4 of 5 answers

LiveRamp first in 4Amperity first in 1

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Top identity resolution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LiveRamp appeared in all five answers. Amperity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LiveRamp was listed before Amperity in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiveRamp1st
  2. Amperity2nd
  3. Reltio3rd
  4. Informatica4th
  5. Senzing5th
  6. AWS Entity Resolution6th
  7. FullContact7th
  8. Throtle–
  9. Neustar–
  10. Infutor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity resolution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amperity or LiveRamp more popular in search?

This chart shows how often people search Google for Amperity and LiveRamp by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.

Amperity and LiveRamp among identity resolution platforms worldwide, by month

Share of searches by month for LiveRamp, Amperity. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaThrotleFullContactLiveRampNeustarReltioAmperitySenzingAWS Entity ResolutionInfutor
Oct 202566.1%24.2%2.7%2.7%2.2%1.2%0.65%0.15%0.13%0.05%
Nov 202562.1%27.9%3.1%2.5%2%1.4%0.74%0.15%0.12%0.04%
Dec 202554.7%24.5%2.7%13.4%2.2%1.5%0.65%0.16%0.11%0.03%
Jan 202654.7%29.9%2.2%9%1.8%1.5%0.65%0.13%0.11%0.03%
Feb 202665.3%24%2.6%3.2%2.1%1.8%0.64%0.18%0.13%0.05%
Mar 202664.8%23.7%2.1%2.6%1.7%3.9%0.63%0.14%0.13%0.19%
Apr 202664.3%23.6%3.2%3.2%2.1%2.6%0.63%0.17%0.15%0.06%
May 202661.1%22.4%2.5%8.2%2.5%2.5%0.48%0.17%0.17%0.04%
Jun 202659.8%26.8%3%4.4%2.9%2%0.72%0.2%0.14%0.05%
Jul 202660.4%27.1%2.4%3.6%3%2.4%0.58%0.2%0.2%0.04%
Aug 202660.5%27.1%3%3%3%2.4%0.58%0.2%0.12%0.04%
Sep 202664.7%23.8%3.2%2.6%2.6%2.1%0.63%0.18%0.13%0.05%

How has the Amperity and LiveRamp comparison changed over the last 12 months?

3 findings

How did search popularity change for identity resolution platforms worldwide in September 2026?

2 changes

  1. LiveRamp’s share of searches among identity resolution platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.6% in September 2026.

  2. Estimated monthly branded searches for Amperity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amperity’s and LiveRamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amperity

1 branded search term

  • amperity

LiveRamp

1 branded search term

  • liveramp

How the Brand Demand Index is measured

Other head-to-heads among identity resolution platforms

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