Brandwave

Amigo vs Schneiders:Which is more popular?

In September 2026, Schneiders had more branded searches than Amigo among turnout sheet brands worldwide. Schneiders had about 14,800 branded searches, while Amigo had 260. Schneiders made up 89.3% of all turnout sheet brand searches we track, and Amigo accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about turnout sheet brands, Schneiders appeared in three of the four answers and Amigo in two. Amigo was mentioned before Schneiders in two out of three answers.

Among turnout sheet brands worldwide in September 2026

Who do people search for more?

Schneiders, about 57 searches for every 1 for Amigo

Schneiders 14.8K searchesAmigo 260 searches

Who does AI mention more?

Schneiders, mentioned in 3 of 4 answers, Amigo in 2

Schneiders in 3 of 4Amigo in 2 of 4

Who does AI recommend more?

Amigo, named ahead of Schneiders in 2 of 3 answers

Amigo first in 2Schneiders first in 1

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Top turnout sheet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Schneiders was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Amigo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Amigo was listed before Schneiders in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeatherBeeta1st
  2. Rambo2nd
  3. Amigo3rd
  4. Schneiders4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schneiders3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WeatherBeeta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amigo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rambo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about turnout sheet brands

4 answers

  • Asked ChatGPT

    “Which turnout sheet brand should I buy?”

    1. 1WeatherBeeta
    2. 2Schneiders
    3. 3Rambo

  • Asked ChatGPT

    “What are the best turnout sheet brands?”

    1. 1WeatherBeeta
    2. 2Rambo
    3. 3Amigo
    4. 4Schneiders

  • Asked ChatGPT

    “What's the best turnout sheet brand for mild wet weather?”

    1. 1WeatherBeeta
    2. 2Amigo

  • Searched Google, AI Overview

    “horse turnout sheet”

    1. 1Schneiders

  • Searched Google, AI Overview

    “light horse blanket”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amigo or Schneiders more popular in search?

This chart shows how often people search Google for Amigo and Schneiders by name. Each line represents a brand's share of searches for all four turnout sheet brands we track, month by month, from English-language searches worldwide.

Amigo and Schneiders among turnout sheet brands worldwide, by month

Share of searches by month for Schneiders, Amigo. The figures are in the table below the chart.

View monthly share of searches table
MonthSchneidersWeatherBeetaAmigoRambo
Oct 202584.7%11.2%2.2%1.8%
Nov 202585.2%11.1%1.8%1.8%
Dec 202580.9%7.2%1.2%10.7%
Jan 202689.5%7.9%1.3%1.3%
Feb 202689.6%7.9%1.3%1.3%
Mar 202688.7%7.8%1.6%1.9%
Apr 202691.2%6.2%1.3%1.3%
May 202691%6.1%1.6%1.3%
Jun 202691.9%5.5%1.6%1.1%
Jul 202693.5%4.5%1.1%0.88%
Aug 202692.2%5.5%1.3%1.1%
Sep 202689.3%7.8%1.6%1.3%

How has the Amigo and Schneiders comparison changed over the last 12 months?

3 findings
  • Schneiders was ahead of Amigo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amigo’s share of searches among turnout sheet brands worldwide moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 480 to 260.
  • Across the 12 months ending September 2026, Schneiders’ share of searches among turnout sheet brands worldwide moved from 84.7% to 89.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for turnout sheet brands worldwide in September 2026?

2 changes

  1. In September 2026, Schneiders lost share of searches among turnout sheet brands worldwide, from 92.2% to 89.3%.

  2. Estimated monthly branded searches for Amigo worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amigo’s and Schneiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amigo

1 branded search term

  • amigo horse rugs

Schneiders

1 branded search term

  • schneiders

How the Brand Demand Index is measured

Other head-to-heads among turnout sheet brands

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