Brandwave

American Express Global Business Travel vs Orbit World Travel:Which is more popular?

In September 2026, American Express Global Business Travel had more branded searches than Orbit World Travel among corporate travel management companies worldwide. American Express Global Business Travel had about 12,100 branded searches, while Orbit World Travel had 2,790. American Express Global Business Travel made up 1.5% of all corporate travel management company searches we track, and Orbit World Travel accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, American Express Global Business Travel appeared in four of the five answers and Orbit World Travel in none.

Among corporate travel management companies worldwide in September 2026

Who do people search for more?

American Express Global Business Travel, about 4 searches for every 1 for Orbit World Travel

American Express Global Business Travel 12.1K searchesOrbit World Travel 2.8K searches

Who does AI mention more?

American Express Global Business Travel, mentioned in 4 of 5 answers, Orbit World Travel in 0

American Express Global Business Travel in 4 of 5Orbit World Travel in 0 of 5

Who does AI recommend more?

American Express Global Business Travel, the only one of the two named

American Express Global Business Travel first in 4Orbit World Travel never named

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express Global Business Travel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Orbit World Travel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Navan1st
  2. BCD Travel2nd
  3. American Express Global Business Travel3rd
  4. Perk4th
  5. Corporate Traveler5th
  6. SAP Concur6th
  7. FCM Travel7th
  8. ATPI–
  9. Orbit World Travel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCD Travel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Express Global Business Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corporate Traveler3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FCM Travel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ATPI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit World Travel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate travel management companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is American Express Global Business Travel or Orbit World Travel more popular in search?

This chart shows how often people search Google for American Express Global Business Travel and Orbit World Travel by name. Each line represents a brand's share of searches for all nine corporate travel management companies we track, month by month, from English-language searches worldwide.

American Express Global Business Travel and Orbit World Travel among corporate travel management companies worldwide, by month

Share of searches by month for American Express Global Business Travel, Orbit World Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurBCD TravelPerkFCM TravelCorporate TravelerAmerican Express Global Business TravelATPIOrbit World Travel
Oct 202544.7%29%5.7%12.8%2.6%2.1%1.4%1.4%0.38%
Nov 202539.9%31.7%7.6%11.7%2.8%2.8%1.5%1.5%0.43%
Dec 202538.2%36.9%8.9%7.6%2.7%2.2%1.5%1.5%0.48%
Jan 202646.4%30.1%7.3%7.7%2.7%2.2%1.8%1.5%0.41%
Feb 202641.3%32.7%7.9%8.4%2.9%2.9%1.9%1.6%0.44%
Mar 202642.9%33.7%8.1%7.1%2.4%2.4%1.6%1.3%0.39%
Apr 202643.5%34.2%6.8%7.2%2.5%2.5%1.7%1.4%0.38%
May 202646.9%30.1%7.3%6.4%2.7%2.7%2.2%1.5%0.4%
Jun 202644%34.6%8.4%5%2.5%2%1.7%1.4%0.39%
Jul 202648.1%31.1%7.5%4.6%2.8%2.8%1.5%1.2%0.47%
Aug 202652.9%28.2%6.8%4.2%2.5%2.5%1.4%1.1%0.4%
Sep 202648.4%31.4%7.6%4.6%2.8%2.3%1.5%1%0.35%

How has the American Express Global Business Travel and Orbit World Travel comparison changed over the last 12 months?

3 findings

How did search popularity change for corporate travel management companies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Orbit World Travel worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Orbit World Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express Global Business Travel

1 branded search term

  • american express global business travel

Orbit World Travel

2 branded search terms

  • orbit travel
  • orbit world travel

How the Brand Demand Index is measured

Other head-to-heads among corporate travel management companies

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