Amber Road vs CargoWise:Which is more popular?
In September 2026, Amber Road and CargoWise were level in searches among trade compliance platforms worldwide, with an estimated 18.1K branded searches each, at 3.6% of the total each. When we asked ChatGPT and Google AI Overviews about trade compliance platforms, Amber Road and CargoWise each appeared in one of the five answers. Amber Road and CargoWise were each mentioned first in one of the two answers that named either.
Who do people search for more?
Amber Road and CargoWise are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top trade compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amber Road and CargoWise were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amber Road and CargoWise were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thomson Reuters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Oracle Global Trade Management3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- e2open Global Trade Management3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Descartes MacroPoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amber Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CargoWise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Livingston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Expeditors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trade compliance platforms
5 answers
Asked ChatGPT
“Which trade compliance platform should I use?”
Asked ChatGPT
“What are the best trade compliance platforms?”
Asked ChatGPT
“What's the best trade compliance platform for cross border trade?”
Searched Google, AI Overview
“global trade compliance”
Searched Google, AI Overview
“customs compliance software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amber Road or CargoWise more popular in search?
This chart shows how often people search Google for Amber Road and CargoWise by name. Each line represents a brand's share of searches for all eight trade compliance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amber Road, CargoWise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Thomson Reuters | Expeditors | Amber Road | CargoWise | Oracle Global Trade Management | e2open Global Trade Management | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 30% | 16.4% | 6% | 2.7% | 0.13% | <0.01% | <0.01% |
| Nov 2025 | 44.9% | 30.2% | 16.5% | 5% | 3.3% | 0.13% | <0.01% | <0.01% |
| Dec 2025 | 44.4% | 29.8% | 16.4% | 6% | 3.3% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 39.8% | 32.7% | 17.9% | 6.6% | 2.9% | 0.1% | <0.01% | <0.01% |
| Feb 2026 | 40.3% | 33.1% | 18.1% | 5.4% | 3% | 0.14% | <0.01% | <0.01% |
| Mar 2026 | 40% | 32.8% | 18% | 5.4% | 3.6% | 0.18% | <0.01% | <0.01% |
| Apr 2026 | 44.1% | 29.6% | 16.2% | 7.3% | 2.7% | 0.11% | <0.01% | <0.01% |
| May 2026 | 47.3% | 26% | 17.4% | 6.4% | 2.8% | 0.11% | <0.01% | <0.01% |
| Jun 2026 | 48.7% | 26.7% | 17.9% | 3.6% | 2.9% | 0.12% | <0.01% | <0.01% |
| Jul 2026 | 53.8% | 24.1% | 16.2% | 3.2% | 2.6% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 48.7% | 26.7% | 17.9% | 2.9% | 3.6% | 0.1% | <0.01% | <0.01% |
| Sep 2026 | 48.4% | 26.6% | 17.8% | 3.6% | 3.6% | 0.09% | <0.01% | <0.01% |
How has the Amber Road and CargoWise comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CargoWise took it in August 2026.
- Across the 12 months ending September 2026, Amber Road’s share of searches among trade compliance platforms worldwide moved from 6% to 3.6%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending September 2026, CargoWise’s share of searches among trade compliance platforms worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for trade compliance platforms worldwide in September 2026?
2 changes
In September 2026, Amber Road overtook CargoWise to rank 4th among trade compliance platforms worldwide, with 3.6% of the searches.
Estimated monthly branded searches for CargoWise worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amber Road’s and CargoWise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amber Road
1 branded search term
- amber road
CargoWise
1 branded search term
- cargowise
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