Alpega vs Turvo:Which is more popular by branded search?
In August 2026, Turvo had more branded searches than Alpega among transportation management systems worldwide. Turvo was estimated to have 27.1K branded searches compared to Alpega’s 3.6K, and held a 9.7% Share of Search versus Alpega’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpega or Turvo?
Compare the systems freight teams plan loads in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turvo, Alpega. The figures are in the table below the chart.
View monthly share of search table
| Month | TMW | Turvo | Alpega | McLeod Software | MercuryGate |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 18.7% | 2.5% | 1.4% | 1.4% |
| Nov 2025 | 72.7% | 21.9% | 2.9% | 1.3% | 1.3% |
| Dec 2025 | 76.3% | 18.8% | 2.5% | 1.3% | 1.1% |
| Jan 2026 | 87% | 9.6% | 1.9% | 0.85% | 0.67% |
| Feb 2026 | 80.9% | 13.3% | 3.2% | 1.4% | 1.1% |
| Mar 2026 | 74.9% | 18.5% | 3.7% | 1.6% | 1.3% |
| Apr 2026 | 75.1% | 18.5% | 3.7% | 1.6% | 1.1% |
| May 2026 | 79.4% | 15.9% | 2.6% | 1.1% | 0.94% |
| Jun 2026 | 82.3% | 13.5% | 2.2% | 1.2% | 0.8% |
| Jul 2026 | 85% | 11.5% | 1.9% | 1% | 0.68% |
| Aug 2026 | 87.9% | 9.7% | 1.3% | 0.68% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the Alpega and Turvo comparison changed over the last 12 months?
3 findings
- Turvo was ahead of Alpega in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpega’s estimated Share of Search among transportation management systems worldwide moved from 2.5% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Turvo’s estimated Share of Search among transportation management systems worldwide moved from 18.7% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for transportation management systems worldwide in August 2026?
2 changes
In August 2026, Turvo lost estimated Share of Search among transportation management systems worldwide, from 11.5% to 9.7%.
In August 2026, Alpega lost estimated Share of Search among transportation management systems worldwide, from 1.9% to 1.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Alpega’s and Turvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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