Ally Bank vs Chime:Which is searched more?
In September 2026, Ally Bank had more branded searches than Chime among savings apps worldwide. Ally Bank had about 550,000 branded searches, while Chime had 3,120. Ally Bank made up 18.2% of all savings app searches we track, and Chime accounted for 0.1%. These are worldwide searches for English-language branded terms.
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Is Ally Bank or Chime more popular in search?
Compare the savings apps operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ally Bank, Chime. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Ally Bank and Chime comparison changed over the last 12 months?
3 findings
- Ally Bank was ahead of Chime in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ally Bank’s share of searches among savings apps worldwide moved from 17.4% to 18.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Chime’s share of searches among savings apps worldwide moved from 0.08% to 0.1%, and its estimated monthly branded searches moved from 2.4K to 3.1K.
How did search popularity change for savings apps worldwide in September 2026?
1 change
Estimated monthly branded searches for Chime worldwide rose 31.1% over 12 measured months, from 2.4K to 3.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ally Bank’s and Chime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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