Allied Concrete vs Firth:Which is searched more?
In August 2026, Allied Concrete had more branded searches than Firth among concrete brands worldwide. Allied Concrete was estimated to have 2.4K branded searches compared to Firth’s 110, and held a 0.66% Share of Search versus Firth’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allied Concrete or Firth?
Compare the concrete suppliers builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allied Concrete, Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Allied Concrete | Firth |
|---|---|---|
| Oct 2025 | 1.1% | 0.04% |
| Nov 2025 | 1% | 0.04% |
| Dec 2025 | 0.86% | 0.03% |
| Jan 2026 | 0.93% | 0.04% |
| Feb 2026 | 0.77% | 0.03% |
| Mar 2026 | 1.1% | 0.03% |
| Apr 2026 | 0.86% | 0.03% |
| May 2026 | 0.72% | 0.03% |
| Jun 2026 | 0.86% | 0.03% |
| Jul 2026 | 0.66% | 0.03% |
| Aug 2026 | 0.66% | 0.03% |
| Sep 2026 | — | — |
How has the Allied Concrete and Firth comparison changed over the last 12 months?
3 findings
- Allied Concrete was ahead of Firth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allied Concrete’s estimated Share of Search among concrete brands worldwide moved from 1.1% to 0.66%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among concrete brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for concrete brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Allied Concrete worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Concrete’s and Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Concrete
1 branded search term
- allied concrete
Firth
1 branded search term
- firth nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.