AllBranded vs Total Merchandise:Which is more popular by branded search?
In August 2026, AllBranded and Total Merchandise were level on Share of Search among promotional products worldwide, with an estimated 4.4K branded searches each, at 6.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AllBranded or Total Merchandise?
Compare the promotional products people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AllBranded, Total Merchandise. The figures are in the table below the chart.
View monthly share of search table
| Month | 4imprint | Everything Branded | AllBranded | Total Merchandise | Custom Planet | Printed4You |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.2% | 6.7% | 8.2% | 6.7% | 2% | 1.2% |
| Nov 2025 | 72.6% | 7.9% | 9.7% | 6.5% | 1.9% | 1.5% |
| Dec 2025 | 73.9% | 6.5% | 9.8% | 5.4% | 2.9% | 1.6% |
| Jan 2026 | 74.7% | 8.1% | 6.6% | 6.6% | 2.4% | 1.5% |
| Feb 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Mar 2026 | 77% | 6.9% | 6.9% | 5.6% | 2% | 1.7% |
| Apr 2026 | 78% | 7% | 5.7% | 5.7% | 2.1% | 1.7% |
| May 2026 | 74.8% | 8.2% | 6.6% | 6.6% | 2.4% | 1.3% |
| Jun 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Jul 2026 | 75.5% | 8.2% | 6.7% | 6.7% | 1.5% | 1.3% |
| Aug 2026 | 75.1% | 8.2% | 6.7% | 6.7% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the AllBranded and Total Merchandise comparison changed over the last 12 months?
3 findings
- AllBranded was ahead of Total Merchandise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllBranded’s estimated Share of Search among promotional products worldwide moved from 8.2% to 6.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Total Merchandise’s estimated Share of Search among promotional products worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for promotional products worldwide in August 2026?
2 changes
Estimated monthly branded searches for AllBranded worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Total Merchandise worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AllBranded’s and Total Merchandise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllBranded
1 branded search term
- allbranded
Total Merchandise
1 branded search term
- total merchandise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.