AllBranded vs Custom Planet:Which is more popular by branded search?
In August 2026, AllBranded had more branded searches than Custom Planet among promotional products worldwide. AllBranded was estimated to have 4.4K branded searches compared to Custom Planet’s 1.3K, and held a 6.7% Share of Search versus Custom Planet’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AllBranded or Custom Planet?
Compare the promotional products people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AllBranded, Custom Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | 4imprint | Everything Branded | AllBranded | Total Merchandise | Custom Planet | Printed4You |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.2% | 6.7% | 8.2% | 6.7% | 2% | 1.2% |
| Nov 2025 | 72.6% | 7.9% | 9.7% | 6.5% | 1.9% | 1.5% |
| Dec 2025 | 73.9% | 6.5% | 9.8% | 5.4% | 2.9% | 1.6% |
| Jan 2026 | 74.7% | 8.1% | 6.6% | 6.6% | 2.4% | 1.5% |
| Feb 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Mar 2026 | 77% | 6.9% | 6.9% | 5.6% | 2% | 1.7% |
| Apr 2026 | 78% | 7% | 5.7% | 5.7% | 2.1% | 1.7% |
| May 2026 | 74.8% | 8.2% | 6.6% | 6.6% | 2.4% | 1.3% |
| Jun 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Jul 2026 | 75.5% | 8.2% | 6.7% | 6.7% | 1.5% | 1.3% |
| Aug 2026 | 75.1% | 8.2% | 6.7% | 6.7% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the AllBranded and Custom Planet comparison changed over the last 12 months?
3 findings
- AllBranded was ahead of Custom Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllBranded’s estimated Share of Search among promotional products worldwide moved from 8.2% to 6.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Custom Planet’s estimated Share of Search among promotional products worldwide held steady at 2%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for promotional products worldwide in August 2026?
2 changes
Estimated monthly branded searches for AllBranded worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Custom Planet worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AllBranded’s and Custom Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllBranded
1 branded search term
- allbranded
Custom Planet
1 branded search term
- custom planet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.