Alfred vs Schott Music:Which is more popular?
In September 2026, Schott Music had more branded searches than Alfred among sheet music publishers worldwide. Schott Music had about 4,400 branded searches, while Alfred had 1,600. Schott Music made up 2.4% of all sheet music publisher searches we track, and Alfred accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sheet music publishers, Alfred appeared in three of the five answers and Schott Music in two. Alfred was mentioned before Schott Music in three out of four answers that named either.
Who do people search for more?
Schott Music, about 3 searches for every 1 for Alfred
Who does AI mention more?
Alfred, mentioned in 3 of 5 answers, Schott Music in 2
Who does AI recommend more?
Alfred, named ahead of Schott Music in 3 of 4 answers
Follow Alfred vs Schott Music and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sheet music publishers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alfred was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Music was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Alfred was listed before Schott Music in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hal Leonard1st- G. Henle Verlag2nd
- Alfred3rd
Faber4th- Bärenreiter5th
Schirmer6th- Schott Music7th
Boosey & Hawkes8th- Peters Edition–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hal Leonard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- G. Henle Verlag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Faber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alfred3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schirmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bärenreiter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schott Music2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosey & Hawkes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peters Edition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sheet music publishers
5 answers
Asked ChatGPT
“Which sheet music publisher should I buy?”
Asked ChatGPT
“What are the best sheet music publisher brands?”
Asked ChatGPT
“What's the best sheet music publisher for piano students?”
Searched Google, AI Overview
“sheet music publishers”
Searched Google, AI Overview
“sheet music books”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Alfred or Schott Music more popular in search?
This chart shows how often people search Google for Alfred and Schott Music by name. Each line represents a brand's share of searches for all nine sheet music publishers we track, month by month, from English-language searches worldwide.
Share of searches by month for Schott Music, Alfred. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber | Hal Leonard | Schirmer | Bärenreiter | Boosey & Hawkes | G. Henle Verlag | Schott Music | Alfred | Peters Edition |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 20.6% | 3.9% | 2.6% | 2.6% | 2.1% | 1.7% | 0.77% | 0.91% |
| Nov 2025 | 59.3% | 23.1% | 4.4% | 2.9% | 3.6% | 2.9% | 1.9% | 0.86% | 1% |
| Dec 2025 | 60.2% | 23.5% | 3.6% | 3% | 3% | 3% | 2% | 0.88% | 1% |
| Jan 2026 | 56.3% | 26.8% | 4.1% | 3.4% | 3.4% | 2.3% | 1.8% | 0.97% | 0.97% |
| Feb 2026 | 60.7% | 23.7% | 3.6% | 3% | 3% | 2.4% | 1.6% | 0.88% | 1% |
| Mar 2026 | 59.4% | 22.9% | 4.4% | 3.6% | 3.6% | 2.4% | 1.9% | 0.86% | 1% |
| Apr 2026 | 62.9% | 20% | 4.6% | 3.1% | 3.1% | 2.5% | 2.1% | 0.74% | 0.92% |
| May 2026 | 63.5% | 20.2% | 3.8% | 3.1% | 3.1% | 2.5% | 2.1% | 0.75% | 0.92% |
| Jun 2026 | 64.6% | 20.6% | 3.9% | 2.6% | 2.6% | 2.6% | 1.7% | 0.59% | 0.94% |
| Jul 2026 | 67.2% | 17.5% | 3.3% | 2.7% | 3.3% | 2.7% | 1.8% | 0.61% | 0.98% |
| Aug 2026 | 64.2% | 20.4% | 3.9% | 2.6% | 3.2% | 2.6% | 1.7% | 0.76% | 0.76% |
| Sep 2026 | 60.5% | 23.3% | 3.6% | 3% | 3% | 2.4% | 2.4% | 0.88% | 0.88% |
How has the Alfred and Schott Music comparison changed over the last 12 months?
3 findings
- Schott Music was ahead of Alfred in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alfred’s share of searches among sheet music publishers worldwide moved from 0.77% to 0.88%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Schott Music’s share of searches among sheet music publishers worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for sheet music publishers worldwide in September 2026?
1 change
In September 2026, Schott Music gained share of searches among sheet music publishers worldwide, from 1.7% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alfred’s and Schott Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alfred
1 branded search term
- alfred publisher
Schott Music
1 branded search term
- schott music
Other head-to-heads among sheet music publishers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.