Brandwave

How popular isSchott Music?

In September 2026, people searched for Schott Music by name about 4,400 times worldwide, a 22.2% increase from the previous year. These searches made up 2.4% of all global sheet music publisher searches, placing Schott Music seventh out of nine publishers. When we asked both ChatGPT and Google AI Overviews about sheet music publishers, Schott Music appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Schott Music is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.

  1. FaberShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Hal LeonardShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SchirmerShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BärenreiterShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Schott MusicShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top sheet music publishers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Music was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Music is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hal Leonard1st
  2. G. Henle Verlag2nd
  3. Alfred3rd
  4. Faber4th
  5. Bärenreiter5th
  6. Schirmer6th
  7. Schott Music7th
  8. Boosey & Hawkes8th
  9. Peters Edition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hal Leonard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G. Henle Verlag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alfred3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schirmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bärenreiter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schott Music2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boosey & Hawkes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peters Edition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheet music publishers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sheet music publishers compete with Schott Music?

Schott Music against sheet music publishers worldwide, by month

Share of searches by month for Faber, Hal Leonard, Schirmer, Bärenreiter, Boosey & Hawkes, G. Henle Verlag, Schott Music. The figures are in the table below the chart.

View monthly share of searches table
MonthFaberHal LeonardSchirmerBärenreiterBoosey & HawkesG. Henle VerlagSchott MusicAlfredPeters Edition
Oct 202564.8%20.6%3.9%2.6%2.6%2.1%1.7%0.77%0.91%
Nov 202559.3%23.1%4.4%2.9%3.6%2.9%1.9%0.86%1%
Dec 202560.2%23.5%3.6%3%3%3%2%0.88%1%
Jan 202656.3%26.8%4.1%3.4%3.4%2.3%1.8%0.97%0.97%
Feb 202660.7%23.7%3.6%3%3%2.4%1.6%0.88%1%
Mar 202659.4%22.9%4.4%3.6%3.6%2.4%1.9%0.86%1%
Apr 202662.9%20%4.6%3.1%3.1%2.5%2.1%0.74%0.92%
May 202663.5%20.2%3.8%3.1%3.1%2.5%2.1%0.75%0.92%
Jun 202664.6%20.6%3.9%2.6%2.6%2.6%1.7%0.59%0.94%
Jul 202667.2%17.5%3.3%2.7%3.3%2.7%1.8%0.61%0.98%
Aug 202664.2%20.4%3.9%2.6%3.2%2.6%1.7%0.76%0.76%
Sep 202660.5%23.3%3.6%3%3%2.4%2.4%0.88%0.88%
  1. 1.Faber

    60.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. Held 2nd. 42.4K estimated branded searches, +21.1% vs prior month. Share +2.9 points.

  3. 3.Schirmer

    3.6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. Held 7th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.7 points.

  8. 8.Alfred

    0.88%

    Held 8th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  9. Held 9th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Schott Music and its closest rivals

Every comparison with Schott Music

8 comparisons

How has branded search demand for Schott Music changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schott Music worldwide rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Schott Music’s share of searches among sheet music publishers worldwide increased from 1.7% to 2.4%.

How did search popularity change for sheet music publishers worldwide in September 2026?

6 changes
  1. In September 2026, Hal Leonard gained share of searches among sheet music publishers worldwide, from 20.4% to 23.3%.

  2. In September 2026, Schott Music gained share of searches among sheet music publishers worldwide, from 1.7% to 2.4%.

  3. In September 2026, Faber lost share of searches among sheet music publishers worldwide, from 64.2% to 60.5%.

  4. In September 2026, Bärenreiter rose from 5th to 4th among sheet music publishers worldwide.

  5. In September 2026, Boosey & Hawkes fell from 4th to 5th among sheet music publishers worldwide.

  6. Estimated monthly branded searches for Schirmer worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Schott Music’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schott Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schott music

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How the Brand Demand Index is measured

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Is Schott Music your brand?

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