Alfa Romeo vs Maserati:Which is searched more?
In September 2026, Maserati had more branded searches than Alfa Romeo among car brands worldwide. Maserati was estimated to have 1.5M branded searches compared to Alfa Romeo’s 1.2M, and held a 0.79% Share of Search versus Alfa Romeo’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alfa Romeo or Maserati?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maserati, Alfa Romeo. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Maserati | Alfa Romeo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6.1% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 0.73% | 0.73% |
| Nov 2025 | 6.1% | 5.8% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 0.78% | 0.63% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.5% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.8% | 0.65% |
| Jan 2026 | 6.1% | 6.6% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 0.72% | 0.72% |
| Feb 2026 | 6.5% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.82% | 0.67% |
| Mar 2026 | 6.3% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.7% | 1.7% | 0.74% | 0.74% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 0.76% | 0.76% |
| May 2026 | 6.5% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.6% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 0.77% | 0.77% |
| Jun 2026 | 6.7% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 0.84% | 0.68% |
| Jul 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 0.84% | 0.68% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.8% | 0.65% |
| Sep 2026 | 6.2% | 5.9% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.79% | 0.64% |
How has the Alfa Romeo and Maserati comparison changed over the last 12 months?
3 findings
- Maserati was ahead of Alfa Romeo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alfa Romeo’s estimated Share of Search among car brands worldwide moved from 0.73% to 0.64%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Maserati’s estimated Share of Search among car brands worldwide moved from 0.73% to 0.79%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Alfa Romeo fell from 42nd to 45th among car brands worldwide.
In September 2026, Maserati fell from 40th to 42nd among car brands worldwide.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using Alfa Romeo’s and Maserati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alfa Romeo
1 branded search term
- alfa romeo
Maserati
1 branded search term
- maserati
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