Brandwave

Alaska Bear vs MZOO:Which is more popular?

In September 2026, Alaska Bear had more branded searches than MZOO among eye mask brands worldwide. Alaska Bear had about 6,600 branded searches, while MZOO had 4,900. Alaska Bear made up 1.2% of all eye mask brand searches we track, and MZOO accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about eye mask brands, Alaska Bear and MZOO each appeared in three of the five answers. MZOO was mentioned before Alaska Bear in two out of three answers that named either.

Among eye mask brands worldwide in September 2026

Who do people search for more?

Alaska Bear, about 35% more searches than MZOO

Alaska Bear 6.6K searchesMZOO 4.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Alaska Bear in 3 of 5MZOO in 3 of 5

Who does AI recommend more?

MZOO, named ahead of Alaska Bear in 2 of 3 answers

MZOO first in 2Alaska Bear first in 1

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Top eye mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alaska Bear and MZOO were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MZOO was listed before Alaska Bear in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manta1st
  2. MZOO2nd
  3. Slip3rd
  4. Alaska Bear4th
  5. Drowsy5th
  6. Nodpod6th
  7. Nidra–
  8. Tempur-Pedic–
  9. Bucky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alaska Bear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MZOO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nodpod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drowsy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nidra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur-Pedic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye mask brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Alaska Bear or MZOO more popular in search?

This chart shows how often people search Google for Alaska Bear and MZOO by name. Each line represents a brand's share of searches for all nine eye mask brands we track, month by month, from English-language searches worldwide.

Alaska Bear and MZOO among eye mask brands worldwide, by month

Share of searches by month for Alaska Bear, MZOO. The figures are in the table below the chart.

View monthly share of searches table
MonthNidraTempur-PedicMantaNodpodDrowsyAlaska BearSlipMZOOBucky
Oct 202536.9%36.9%13.7%7.4%2%1.2%0.98%0.87%0.11%
Nov 202525.1%30.6%13.3%25.1%3%0.67%1.5%0.7%0.09%
Dec 202519.8%24.1%12.6%36%3.4%0.79%1.8%1.4%0.09%
Jan 202630.7%30.7%16%16.8%2.4%0.82%1.2%1.2%0.09%
Feb 202635.7%35.7%15.4%7.2%2.3%0.78%0.95%2%0.1%
Mar 202631.7%25.9%24.4%9.5%5.5%0.84%0.84%1.3%0.09%
Apr 202634.3%28.1%21.8%8.4%3.3%0.75%0.92%2.3%0.1%
May 202631%31%22.9%7.6%2.9%1%0.83%2.5%0.11%
Jun 202629.3%29.3%27.6%5.9%4.1%1.2%0.96%1.5%0.13%
Jul 202625%30.5%22.4%13.7%4.3%1%1.2%1.7%0.09%
Aug 202625.9%31.6%21.2%14.2%3.6%1.3%1%1.1%0.09%
Sep 202636.3%29.8%16.5%10.9%3.4%1.2%0.97%0.88%0.09%

How has the Alaska Bear and MZOO comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: MZOO took it in November 2025, Alaska Bear took it in August 2026.
  • Across the 12 months ending September 2026, Alaska Bear’s share of searches among eye mask brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, MZOO’s share of searches among eye mask brands worldwide moved from 0.87% to 0.88%, and its estimated monthly branded searches moved from 3.9K to 4.9K.

How did search popularity change for eye mask brands worldwide in September 2026?

2 changes

  1. In September 2026, MZOO fell from 7th to 8th among eye mask brands worldwide.

  2. Estimated monthly branded searches for Alaska Bear worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alaska Bear’s and MZOO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alaska Bear

1 branded search term

  • alaska bear

MZOO

2 branded search terms

  • mzoo
  • mzoo sleep mask

How the Brand Demand Index is measured

Other head-to-heads among eye mask brands

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