Brandwave

Akeyless vs AWS Secrets Manager:Which is searched more?

In September 2026, AWS Secrets Manager had more branded searches than Akeyless among secrets management platforms worldwide. AWS Secrets Manager had about 14,800 branded searches, while Akeyless had 2,900. AWS Secrets Manager made up 1.2% of all secrets management platform searches we track, and Akeyless accounted for 0.23%. These are worldwide searches for English-language branded terms.

Share of searches among secrets management platforms worldwide in September 2026Is Akeyless or AWS Secrets Manager more popular in search?
Akeyless0.23%2.9K searches
vs
AWS Secrets Manager1.2%14.8K searches

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Is Akeyless or AWS Secrets Manager more popular in search?

Compare the platforms teams use to store and rotate secrets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Akeyless and AWS Secrets Manager among secrets management platforms worldwide, by month

Share of searches by month for AWS Secrets Manager, Akeyless. The figures are in the table below the chart.

View monthly share of searches table
Month1PasswordDopplerVaultInfisicalAWS Secrets ManagerAkeylessGoogle Cloud Secret Manager
Oct 202555.3%36.8%4.2%1.2%1.8%0.29%0.44%
Nov 202559.7%32.5%3.7%1.3%2%0.31%0.47%
Dec 202560%32.8%3.7%1.3%1.6%0.26%0.39%
Jan 202664.4%28.7%3.3%1.4%1.7%0.28%0.23%
Feb 202659.5%32.4%3.7%1.9%1.9%0.31%0.26%
Mar 202659.4%32.4%3.7%1.9%1.9%0.32%0.25%
Apr 202659.4%32.4%3.7%2.4%1.6%0.32%0.21%
May 202659.9%32.7%3%2.4%1.6%0.32%0.17%
Jun 202663.5%28.3%3.5%2.5%1.7%0.34%0.18%
Jul 202634.2%61.5%1.7%1.4%0.91%0.18%0.1%
Aug 202659.9%32.7%3%2.4%1.6%0.26%0.21%
Sep 202664.4%28.7%3.2%2.1%1.2%0.23%0.15%

How has the Akeyless and AWS Secrets Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for secrets management platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Akeyless’ and AWS Secrets Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Akeyless

1 branded search term

  • akeyless

AWS Secrets Manager

1 branded search term

  • aws secrets manager

How the Brand Demand Index is measured

Other head-to-heads among secrets management platforms

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