Brandwave

Airwallex vs Helcim:Which is more popular?

In September 2026, Airwallex had more branded searches than Helcim among payment processors worldwide. Airwallex had about 167,000 branded searches, while Helcim had 27,100. Airwallex made up 0.58% of all payment processor searches we track, and Helcim accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about payment processors, Helcim appeared in four of the five answers and Airwallex in none.

Among payment processors worldwide in September 2026

Who do people search for more?

Airwallex, about 6 searches for every 1 for Helcim

Airwallex 167K searchesHelcim 27.1K searches

Who does AI mention more?

Helcim, mentioned in 4 of 5 answers, Airwallex in 0

Helcim in 4 of 5Airwallex in 0 of 5

Who does AI recommend more?

Helcim, the only one of the two named

Helcim first in 4Airwallex never named

Follow Airwallex vs Helcim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helcim was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Airwallex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. Airwallex–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Airwallex or Helcim more popular in search?

This chart shows how often people search Google for Airwallex and Helcim by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Airwallex and Helcim among payment processors worldwide, by month

Share of searches by month for Airwallex, Helcim. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Airwallex and Helcim comparison changed over the last 12 months?

3 findings
  • Airwallex was ahead of Helcim in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airwallex’s share of searches among payment processors worldwide moved from 0.42% to 0.58%, and its estimated monthly branded searches moved from 137K to 167K.
  • Across the 12 months ending September 2026, Helcim’s share of searches among payment processors worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. In September 2026, Airwallex fell from 4th to 5th among payment processors worldwide.

  2. Estimated monthly branded searches for Helcim worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Airwallex’s and Helcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

8 branded search terms

  • airwallex
  • airwallex business
  • airwallex checkout
  • airwallex fees
  • airwallex pay
  • airwallex payment
  • airwallex payments
  • airwallex yield

Helcim

1 branded search term

  • helcim

How the Brand Demand Index is measured

Other head-to-heads among payment processors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free