Brandwave

Airfly vs Frabill:Which is searched more?

In August 2026, Airfly had more branded searches than Frabill among crab pots worldwide. Airfly was estimated to have 60.5K branded searches compared to Frabill’s 1.9K, and held an 8.6% Share of Search versus Frabill’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among crab pots worldwide in August 2026Which is more popular in search, Airfly or Frabill?
Airfly8.6%60.5K searches
vs
Frabill0.27%1.9K searches

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Which is more popular in search, Airfly or Frabill?

Compare the crab pots shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airfly and Frabill among crab pots worldwide, by month

Share of Search by month for Airfly, Frabill. The figures are in the table below the chart.

View monthly share of search table
MonthAirflyFrabill
Oct 20257.8%0.31%
Nov 20256.8%0.27%
Dec 20258.2%0.48%
Jan 20266.5%0.48%
Feb 20267.9%0.47%
Mar 20267.6%0.3%
Apr 20267.9%0.31%
May 20267.8%0.31%
Jun 20267.5%0.36%
Jul 20267.8%0.31%
Aug 20268.6%0.27%
Sep 2026——

How has the Airfly and Frabill comparison changed over the last 12 months?

  • Airfly was ahead of Frabill in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide moved from 7.8% to 8.6%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 11 months ending August 2026, Frabill’s estimated Share of Search among crab pots worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for crab pots worldwide in August 2026?

  1. In August 2026, Airfly gained estimated Share of Search among crab pots worldwide, from 7.8% to 8.6%.

  2. Estimated monthly branded searches for Frabill worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Airfly’s and Frabill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airfly

1 branded search term

  • airfly

Frabill

1 branded search term

  • frabill

How the Brand Demand Index is measured

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