AirDoctor vs Blueair:Which is more popular by branded search?
In August 2026, Blueair had more branded searches than AirDoctor among air purifier brands worldwide. Blueair was estimated to have 123K branded searches compared to AirDoctor’s 15.7K, and held a 12.1% Share of Search versus AirDoctor’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AirDoctor or Blueair?
Compare brands that offer air purifiers for homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blueair, AirDoctor. The figures are in the table below the chart.
View monthly share of search table
| Month | IQAir | Coway | Levoit | Blueair | AirDoctor |
|---|---|---|---|---|---|
| Oct 2025 | 14.9% | 38.7% | 27% | 17.4% | 2% |
| Nov 2025 | 33.5% | 30.4% | 18.9% | 14.9% | 2.2% |
| Dec 2025 | 42.8% | 24.3% | 19.9% | 11.5% | 1.4% |
| Jan 2026 | 26.2% | 31.3% | 26.8% | 14.2% | 1.5% |
| Feb 2026 | 21.2% | 30.5% | 29.9% | 16.8% | 1.6% |
| Mar 2026 | 17.2% | 34.9% | 29.4% | 16.5% | 2% |
| Apr 2026 | 17.6% | 34.5% | 30.1% | 15.3% | 2.5% |
| May 2026 | 12.2% | 36.9% | 32.5% | 15.4% | 3.1% |
| Jun 2026 | 9.7% | 35.8% | 33.8% | 18.1% | 2.6% |
| Jul 2026 | 27.2% | 28.5% | 27.8% | 14.6% | 1.9% |
| Aug 2026 | 37.4% | 25% | 23.9% | 12.1% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the AirDoctor and Blueair comparison changed over the last 12 months?
3 findings
- Blueair was ahead of AirDoctor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AirDoctor’s estimated Share of Search among air purifier brands worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 12.6K to 15.7K.
- Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands worldwide moved from 17.4% to 12.1%, and its estimated monthly branded searches moved from 111K to 123K.
How did search popularity change for air purifier brands worldwide in August 2026?
2 changes
In August 2026, Blueair lost estimated Share of Search among air purifier brands worldwide, from 14.6% to 12.1%.
AirDoctor’s estimated Share of Search among air purifier brands worldwide has lost ground for 3 months in a row, from 3.1% to 1.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AirDoctor’s and Blueair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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