Aircall vs Orum:Which is searched more?
In August 2026, Aircall had more branded searches than Orum among sales dialler platforms worldwide. Aircall was estimated to have 62.5K branded searches compared to Orum’s 950, and held a 33% Share of Search versus Orum’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aircall or Orum?
Compare the platforms sales teams make calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aircall, Orum. The figures are in the table below the chart.
View monthly share of search table
| Month | Aircall | Orum |
|---|---|---|
| Oct 2025 | 41.5% | 0.3% |
| Nov 2025 | 41.5% | 0.36% |
| Dec 2025 | 36.8% | 0.32% |
| Jan 2026 | 56.1% | 0.27% |
| Feb 2026 | 45.9% | 0.39% |
| Mar 2026 | 41.2% | 0.36% |
| Apr 2026 | 36.6% | 0.39% |
| May 2026 | 41.2% | 0.43% |
| Jun 2026 | 37.8% | 0.41% |
| Jul 2026 | 37.7% | 0.48% |
| Aug 2026 | 33% | 0.5% |
| Sep 2026 | — | — |
How has the Aircall and Orum comparison changed over the last 12 months?
3 findings
- Aircall was ahead of Orum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among sales dialler platforms worldwide moved from 41.5% to 33%, and its estimated monthly branded searches moved from 92.9K to 62.5K.
- Across the 11 months ending August 2026, Orum’s estimated Share of Search among sales dialler platforms worldwide moved from 0.3% to 0.5%, and its estimated monthly branded searches moved from 680 to 950.
How did search popularity change for sales dialler platforms worldwide in August 2026?
2 changes
In August 2026, Aircall lost estimated Share of Search among sales dialler platforms worldwide, from 37.7% to 33%.
Estimated monthly branded searches for Orum worldwide rose 39.7% over 11 measured months, from 680 to 950 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aircall’s and Orum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.