Airbase vs BILL:Which is more popular by branded search?
In August 2026, Airbase had more branded searches than BILL among accounts payable automation platforms worldwide. Airbase was estimated to have 40.5K branded searches compared to BILL’s 22.2K, and held a 22% Share of Search versus BILL’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airbase or BILL?
Compare the platforms that automate supplier payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airbase, BILL. The figures are in the table below the chart.
View monthly share of search table
| Month | Tipalti | Stampli | Airbase | AvidXchange | BILL |
|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 21.3% | 21.2% | 17.3% | 14.2% |
| Nov 2025 | 27.6% | 22.5% | 22.5% | 15% | 12.3% |
| Dec 2025 | 27.7% | 22.5% | 22.4% | 15% | 12.3% |
| Jan 2026 | 26.3% | 21.5% | 26.1% | 14.3% | 11.7% |
| Feb 2026 | 25% | 20.3% | 30.1% | 13.5% | 11.1% |
| Mar 2026 | 21.4% | 17.3% | 38.4% | 11.5% | 11.5% |
| Apr 2026 | 26.5% | 21.5% | 26.1% | 14.3% | 11.7% |
| May 2026 | 27.9% | 22.5% | 22.4% | 15% | 12.3% |
| Jun 2026 | 27% | 21.9% | 21.9% | 14.6% | 14.6% |
| Jul 2026 | 28.3% | 23.2% | 23.1% | 12.7% | 12.7% |
| Aug 2026 | 26.9% | 26.9% | 22% | 12.1% | 12.1% |
| Sep 2026 | — | — | — | — | — |
How has the Airbase and BILL comparison changed over the last 12 months?
3 findings
- Airbase was ahead of BILL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbase’s estimated Share of Search among accounts payable automation platforms worldwide moved from 21.2% to 22%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, BILL’s estimated Share of Search among accounts payable automation platforms worldwide moved from 14.2% to 12.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for accounts payable automation platforms worldwide in August 2026?
2 changes
In August 2026, Airbase lost estimated Share of Search among accounts payable automation platforms worldwide, from 23.1% to 22%.
In August 2026, BILL lost estimated Share of Search among accounts payable automation platforms worldwide, from 12.7% to 12.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Airbase’s and BILL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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