Ainsley Harriott vs Zeta:Which is more popular by branded search?
In August 2026, Zeta had more branded searches than Ainsley Harriott among couscous brands worldwide. Zeta was estimated to have 2.7M branded searches compared to Ainsley Harriott’s 1.9K, and held a 22.9% Share of Search versus Ainsley Harriott’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ainsley Harriott or Zeta?
Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zeta, Ainsley Harriott. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Zeta | Casbah | Merchant Gourmet | Near East | Ainsley Harriott |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.05% | 0.01% |
| Dec 2025 | 94.6% | 4.7% | 0.63% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 92.3% | 6.8% | 0.75% | 0.08% | 0.03% | 0.02% |
| Feb 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | 0.01% |
| Mar 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 87.4% | 11.7% | 0.87% | 0.06% | 0.02% | 0.02% |
| May 2026 | 85.1% | 14% | 0.84% | 0.05% | 0.02% | 0.01% |
| Jun 2026 | 82.7% | 16.6% | 0.67% | 0.05% | 0.02% | 0.01% |
| Jul 2026 | 79.7% | 19.5% | 0.65% | 0.05% | 0.02% | 0.01% |
| Aug 2026 | 76.3% | 22.9% | 0.76% | 0.06% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ainsley Harriott and Zeta comparison changed over the last 12 months?
3 findings
- Zeta was ahead of Ainsley Harriott in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ainsley Harriott’s estimated Share of Search among couscous brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 1K to 1.9K.
- Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide moved from 5.6% to 22.9%, and its estimated monthly branded searches moved from 550K to 2.7M.
How did search popularity change for couscous brands worldwide in August 2026?
2 changes
In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.
Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ainsley Harriott’s and Zeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ainsley Harriott
1 branded search term
- ainsley harriott couscous
Zeta
1 branded search term
- zeta

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