Brandwave

Ainsley Harriott vs Zeta:Which is more popular by branded search?

In August 2026, Zeta had more branded searches than Ainsley Harriott among couscous brands worldwide. Zeta was estimated to have 2.7M branded searches compared to Ainsley Harriott’s 1.9K, and held a 22.9% Share of Search versus Ainsley Harriott’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among couscous brands worldwide in August 2026Which is more popular in search, Ainsley Harriott or Zeta?
Ainsley Harriott0.02%1.9K searches
vs
Zeta22.9%2.7M searches

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Which is more popular in search, Ainsley Harriott or Zeta?

Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ainsley Harriott and Zeta among couscous brands worldwide, by month

Share of Search by month for Zeta, Ainsley Harriott. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sZetaCasbahMerchant GourmetNear EastAinsley Harriott
Oct 202593.5%5.6%0.76%0.06%0.03%0.01%
Nov 202593.5%5.6%0.76%0.06%0.05%0.01%
Dec 202594.6%4.7%0.63%0.04%0.02%<0.01%
Jan 202692.3%6.8%0.75%0.08%0.03%0.02%
Feb 202690.8%8.2%0.9%0.07%0.02%0.01%
Mar 202690.8%8.2%0.9%0.07%0.02%<0.01%
Apr 202687.4%11.7%0.87%0.06%0.02%0.02%
May 202685.1%14%0.84%0.05%0.02%0.01%
Jun 202682.7%16.6%0.67%0.05%0.02%0.01%
Jul 202679.7%19.5%0.65%0.05%0.02%0.01%
Aug 202676.3%22.9%0.76%0.06%0.02%0.02%
Sep 2026——————

How has the Ainsley Harriott and Zeta comparison changed over the last 12 months?

  • Zeta was ahead of Ainsley Harriott in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ainsley Harriott’s estimated Share of Search among couscous brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 1K to 1.9K.
  • Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide moved from 5.6% to 22.9%, and its estimated monthly branded searches moved from 550K to 2.7M.

How did search popularity change for couscous brands worldwide in August 2026?

  1. In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.

  2. Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ainsley Harriott’s and Zeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ainsley Harriott

1 branded search term

  • ainsley harriott couscous

Zeta

1 branded search term

  • zeta

How the Brand Demand Index is measured

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