Brandwave

Ahrefs Site Audit vs Sitebulb:Which is more popular?

In September 2026, Sitebulb had more branded searches than Ahrefs Site Audit among SEO website crawlers worldwide. Sitebulb had about 4,430 branded searches, while Ahrefs Site Audit had 1,000. Sitebulb made up 5.2% of all SEO website crawler searches we track, and Ahrefs Site Audit accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about SEO website crawlers, Sitebulb appeared in four of the five answers and Ahrefs Site Audit in three. Sitebulb was mentioned before Ahrefs Site Audit in every answer.

Among SEO website crawlers worldwide in September 2026

Who do people search for more?

Sitebulb, about 4 searches for every 1 for Ahrefs Site Audit

Sitebulb 4.4K searchesAhrefs Site Audit 1K searches

Who does AI mention more?

Sitebulb, mentioned in 4 of 5 answers, Ahrefs Site Audit in 3

Sitebulb in 4 of 5Ahrefs Site Audit in 3 of 5

Who does AI recommend more?

Sitebulb, named ahead of Ahrefs Site Audit in every answer

Sitebulb first in 4Ahrefs Site Audit never first

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Top SEO website crawlers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sitebulb was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ahrefs Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sitebulb was listed before Ahrefs Site Audit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Screaming Frog1st
  2. Sitebulb2nd
  3. Ahrefs Site Audit3rd
  4. Lumar4th
  5. Semrush Site Audit5th
  6. Oncrawl6th
  7. JetOctopus7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO website crawlers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ahrefs Site Audit or Sitebulb more popular in search?

This chart shows how often people search Google for Ahrefs Site Audit and Sitebulb by name. Each line represents a brand's share of searches for all seven SEO website crawlers we track, month by month, from English-language searches worldwide.

Ahrefs Site Audit and Sitebulb among SEO website crawlers worldwide, by month

Share of searches by month for Sitebulb, Ahrefs Site Audit. The figures are in the table below the chart.

View monthly share of searches table
MonthScreaming FrogSitebulbSemrush Site AuditOncrawlAhrefs Site AuditJetOctopusLumar
Oct 202585.2%7.6%1.8%2.8%1.5%0.83%0.22%
Nov 202586.1%7.7%1.5%2.2%1.5%0.83%0.15%
Dec 202587.2%6.4%2.2%2.2%1.2%0.69%0.08%
Jan 202687.1%6.4%2.2%2.2%1%0.84%0.15%
Feb 202685.8%6.3%2.8%2.8%1.5%0.68%0.17%
Mar 202685.8%5.1%4.2%2.3%1.8%0.68%0.13%
Apr 202684.1%6.2%5%2.1%1.8%0.67%0.12%
May 202682.3%6.1%7.3%1.8%1.8%0.65%0.15%
Jun 202683.8%6.1%6.1%1.8%1.5%0.66%0.12%
Jul 202680.3%5.9%8.7%1.7%2.6%0.64%0.12%
Aug 202684.3%5%7.5%1.5%1.1%0.54%0.11%
Sep 202687.2%5.2%3.4%2.2%1.2%0.69%0.12%

How has the Ahrefs Site Audit and Sitebulb comparison changed over the last 12 months?

3 findings

How did search popularity change for SEO website crawlers worldwide in September 2026?

2 changes

  1. In September 2026, Sitebulb rose from 3rd to 2nd among SEO website crawlers worldwide.

  2. Estimated monthly branded searches for Ahrefs Site Audit worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ahrefs Site Audit’s and Sitebulb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ahrefs Site Audit

1 branded search term

  • ahrefs site audit

Sitebulb

3 branded search terms

  • sitebulb
  • sitebulb app
  • sitebulb crawler

How the Brand Demand Index is measured

Other head-to-heads among SEO website crawlers

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