Ahrefs Site Audit vs Lumar:Which is searched more?
In September 2026, Ahrefs Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Ahrefs Site Audit had about 1,000 branded searches, while Lumar had 100. Ahrefs Site Audit made up 1.2% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. These are worldwide searches for English-language branded terms.
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Is Ahrefs Site Audit or Lumar more popular in search?
Compare services and tools used to crawl websites and audit technical SEO. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ahrefs Site Audit, Lumar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Screaming Frog | Sitebulb | Semrush Site Audit | Oncrawl | Ahrefs Site Audit | JetOctopus | Lumar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 7.6% | 1.8% | 2.8% | 1.5% | 0.83% | 0.22% |
| Nov 2025 | 86.1% | 7.7% | 1.5% | 2.2% | 1.5% | 0.83% | 0.15% |
| Dec 2025 | 87.2% | 6.4% | 2.2% | 2.2% | 1.2% | 0.69% | 0.08% |
| Jan 2026 | 87.1% | 6.4% | 2.2% | 2.2% | 1% | 0.84% | 0.15% |
| Feb 2026 | 85.8% | 6.3% | 2.8% | 2.8% | 1.5% | 0.68% | 0.17% |
| Mar 2026 | 85.8% | 5.1% | 4.2% | 2.3% | 1.8% | 0.68% | 0.13% |
| Apr 2026 | 84.1% | 6.2% | 5% | 2.1% | 1.8% | 0.67% | 0.12% |
| May 2026 | 82.3% | 6.1% | 7.3% | 1.8% | 1.8% | 0.65% | 0.15% |
| Jun 2026 | 83.8% | 6.1% | 6.1% | 1.8% | 1.5% | 0.66% | 0.12% |
| Jul 2026 | 80.3% | 5.9% | 8.7% | 1.7% | 2.6% | 0.64% | 0.12% |
| Aug 2026 | 84.3% | 5% | 7.5% | 1.5% | 1.1% | 0.54% | 0.11% |
| Sep 2026 | 87.2% | 5.2% | 3.4% | 2.2% | 1.2% | 0.69% | 0.12% |
How has the Ahrefs Site Audit and Lumar comparison changed over the last 12 months?
3 findings
- Ahrefs Site Audit was ahead of Lumar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ahrefs Site Audit’s share of searches among SEO website crawlers worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Lumar’s share of searches among SEO website crawlers worldwide moved from 0.22% to 0.12%, and its estimated monthly branded searches moved from 190 to 100.
How did search popularity change for SEO website crawlers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026.
Estimated monthly branded searches for Ahrefs Site Audit worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ahrefs Site Audit’s and Lumar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs Site Audit
1 branded search term
- ahrefs site audit
Lumar
2 branded search terms
- lumar io
- lumar seo
Other head-to-heads among SEO website crawlers
Screaming Frog vs Sitebulb: compare search popularity- Screaming Frog vs Semrush Site Audit: compare search popularity
Screaming Frog vs Oncrawl: compare search popularity- Sitebulb vs Semrush Site Audit: compare search popularity
- Sitebulb vs Oncrawl: compare search popularity
- Semrush Site Audit vs Oncrawl: compare search popularity
Put your own brand in this comparison
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