Brandwave

Adobe XD vs Visily:Which is more popular?

In September 2026, Adobe XD had more branded searches than Visily among UI design tools worldwide. Adobe XD had about 33,100 branded searches, while Visily had 14,800. Adobe XD made up 0.63% of all UI design tool searches we track, and Visily accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about UI design tools, Adobe XD and Visily each appeared in two of the five answers. Adobe XD was mentioned before Visily in two out of three answers that named either.

Among UI design tools worldwide in September 2026

Who do people search for more?

Adobe XD, about 2 searches for every 1 for Visily

Adobe XD 33.1K searchesVisily 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Adobe XD in 2 of 5Visily in 2 of 5

Who does AI recommend more?

Adobe XD, named ahead of Visily in 2 of 3 answers

Adobe XD first in 2Visily first in 1

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Top UI design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe XD was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Visily was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe XD was listed before Visily in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. Framer2nd
  3. Penpot3rd
  4. Sketch4th
  5. Visily5th
  6. Adobe XD6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Penpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe XD2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Visily2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UI design tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe XD or Visily more popular in search?

This chart shows how often people search Google for Adobe XD and Visily by name. Each line represents a brand's share of searches for all six UI design tools we track, month by month, from English-language searches worldwide.

Adobe XD and Visily among UI design tools worldwide, by month

Share of searches by month for Adobe XD, Visily. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaPenpotFramerAdobe XDSketchVisily
Oct 202594.9%1.1%1.4%1.4%0.51%0.63%
Nov 202594.9%1.1%1.4%1.4%0.51%0.63%
Dec 202595%1.1%1.7%1.1%0.51%0.51%
Jan 202694.7%1.1%1.8%1.4%0.51%0.51%
Feb 202695.2%1.2%1.8%0.94%0.42%0.52%
Mar 202695.6%1.2%1.5%0.77%0.42%0.52%
Apr 202696%1.2%1.3%0.78%0.35%0.42%
May 202696.2%1.2%1.3%0.64%0.35%0.28%
Jun 202695.4%1.4%1.4%0.94%0.52%0.35%
Jul 202695.6%1.7%1.4%0.63%0.35%0.28%
Aug 202694.3%2.1%1.5%1.1%0.63%0.34%
Sep 202695.3%2.1%1.2%0.63%0.42%0.28%

How has the Adobe XD and Visily comparison changed over the last 12 months?

3 findings
  • Adobe XD was ahead of Visily in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe XD’s share of searches among UI design tools worldwide moved from 1.4% to 0.63%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
  • Across the 12 months ending September 2026, Visily’s share of searches among UI design tools worldwide moved from 0.63% to 0.28%, and its estimated monthly branded searches moved from 40.5K to 14.8K.

How did search popularity change for UI design tools worldwide in September 2026?

2 changes
  1. In September 2026, Adobe XD lost share of searches among UI design tools worldwide, from 1.1% to 0.63%.

  2. Estimated monthly branded searches for Visily worldwide fell 63.5% over 12 measured months, from 40.5K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe XD’s and Visily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe XD

1 branded search term

  • adobe xd

Visily

1 branded search term

  • visily

How the Brand Demand Index is measured

Other head-to-heads among UI design tools

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