Brandwave

Adlib vs TMS Collections:Which is more popular?

In September 2026, Adlib had more branded searches than TMS Collections among museum software worldwide. Adlib had about 135,000 branded searches, while TMS Collections had 2,510. Adlib made up 82.1% of all museum software searches we track, and TMS Collections accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about museum software, TMS Collections appeared in two of the five answers and Adlib in none.

Among museum software worldwide in September 2026

Who do people search for more?

Adlib, about 54 searches for every 1 for TMS Collections

Adlib 135K searchesTMS Collections 2.5K searches

Who does AI mention more?

TMS Collections, mentioned in 2 of 5 answers, Adlib in 0

TMS Collections in 2 of 5Adlib in 0 of 5

Who does AI recommend more?

TMS Collections, the only one of the two named

TMS Collections first in 2Adlib never named

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Top museum software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TMS Collections was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adlib did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CatalogIt1st
  2. PastPerfect2nd
  3. Axiell3rd
  4. CollectionSpace4th
  5. TMS Collections5th
  6. CollectiveAccess6th
  7. Argus7th
  8. Tessitura8th
  9. Adlib–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CatalogIt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axiell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PastPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CollectionSpace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TMS Collections2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CollectiveAccess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tessitura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adlib0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about museum software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adlib or TMS Collections more popular in search?

This chart shows how often people search Google for Adlib and TMS Collections by name. Each line represents a brand's share of searches for all nine museum software we track, month by month, from English-language searches worldwide.

Adlib and TMS Collections among museum software worldwide, by month

Share of searches by month for Adlib, TMS Collections. The figures are in the table below the chart.

View monthly share of searches table
MonthAdlibTessituraCatalogItTMS CollectionsAxiellCollectiveAccessCollectionSpacePastPerfectArgus
Oct 202582%11%1.8%1.2%1.5%0.97%0.61%0.79%0.24%
Nov 202582%11%1.8%1.2%1.8%0.89%0.53%0.61%0.29%
Dec 202586.9%7.8%1.3%1.3%1%0.63%0.46%0.46%0.17%
Jan 202680%13.2%1.7%1.5%1.4%0.85%0.59%0.59%0.23%
Feb 202681.6%10.9%1.8%1.5%1.8%0.89%0.53%0.79%0.19%
Mar 202681.1%10.9%2.2%1.5%1.7%1%0.53%0.78%0.23%
Apr 202679.3%13%2.1%1.5%1.7%1%0.59%0.59%0.23%
May 202681.6%10.9%2.2%1.5%1.5%1%0.44%0.6%0.24%
Jun 202680.3%10.8%2.6%1.8%1.8%1.1%0.53%0.73%0.35%
Jul 202681%10.9%2.1%1.8%1.4%1.1%0.53%0.74%0.35%
Aug 202680.7%10.9%2.1%1.8%1.8%1.2%0.53%0.73%0.29%
Sep 202682.1%11%1.8%1.5%1.5%0.89%0.53%0.53%0.24%

How has the Adlib and TMS Collections comparison changed over the last 12 months?

3 findings
  • Adlib was ahead of TMS Collections in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adlib’s share of searches among museum software worldwide moved from 82% to 82.1%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, TMS Collections’ share of searches among museum software worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 2K to 2.5K.

How did search popularity change for museum software worldwide in September 2026?

2 changes

  1. In September 2026, Adlib gained share of searches among museum software worldwide, from 80.7% to 82.1%.

  2. Estimated monthly branded searches for TMS Collections worldwide rose 24.9% over 12 measured months, from 2K to 2.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adlib’s and TMS Collections’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adlib

1 branded search term

  • adlib

TMS Collections

2 branded search terms

  • gallery systems tms
  • tms collections

How the Brand Demand Index is measured

Other head-to-heads among museum software

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