AdCreative.ai vs Smartly:Which is more popular by branded search?
In August 2026, Smartly had more branded searches than AdCreative.ai among AI ad creative tools worldwide. Smartly was estimated to have 33.1K branded searches compared to AdCreative.ai’s 24.6K, and held a 48.2% Share of Search versus AdCreative.ai’s 35.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdCreative.ai or Smartly?
Compare the tools that generate advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartly, AdCreative.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartly | AdCreative.ai | Pencil | Creatopy |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 47.2% | 5.6% | 12.6% |
| Nov 2025 | 31.5% | 52.8% | 6.3% | 9.4% |
| Dec 2025 | 35.9% | 49.4% | 5.9% | 8.8% |
| Jan 2026 | 42.6% | 39% | 12.7% | 5.7% |
| Feb 2026 | 27.6% | 38% | 27.6% | 6.8% |
| Mar 2026 | 26.4% | 36.1% | 32.2% | 5.3% |
| Apr 2026 | 35.3% | 39.7% | 19.3% | 5.7% |
| May 2026 | 41% | 37.3% | 15% | 6.7% |
| Jun 2026 | 45.9% | 34.2% | 13.7% | 6.1% |
| Jul 2026 | 46.4% | 34.6% | 11.4% | 7.6% |
| Aug 2026 | 48.2% | 35.8% | 9.6% | 6.4% |
| Sep 2026 | — | — | — | — |
How has the AdCreative.ai and Smartly comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Smartly took it in January 2026, AdCreative.ai took it in February 2026, Smartly took it in May 2026.
- Across the 11 months ending August 2026, AdCreative.ai’s estimated Share of Search among AI ad creative tools worldwide moved from 47.2% to 35.8%, and its estimated monthly branded searches moved from 55.4K to 24.6K.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among AI ad creative tools worldwide moved from 34.5% to 48.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for AI ad creative tools worldwide in August 2026?
2 changes
In August 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 46.4% to 48.2%.
In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%.
How each brand is measured
Brandwave collects information about searches that people make online using AdCreative.ai’s and Smartly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdCreative.ai
4 branded search terms
- adcreative ai
- adcreative.ai
- adcreative.ai price
- adcreative.ai reviews
Smartly
1 branded search term
- smartly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.