AdBlock vs Difflam:Which is searched more?
In September 2026, AdBlock had more branded searches than Difflam among plus brands worldwide. AdBlock was estimated to have 1M branded searches compared to Difflam’s 74K, and held a 17.1% Share of Search versus Difflam’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdBlock or Difflam?
Compare the plus brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdBlock, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | AdBlock | Frontline | Strepsils | Otrivin | Difflam |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 18.1% | 14.8% | 12.2% | 2.4% | 1.3% |
| Nov 2025 | 52.6% | 18.6% | 12.6% | 12.6% | 2.5% | 1.1% |
| Dec 2025 | 48.5% | 20.9% | 11.5% | 14.1% | 3.4% | 1.6% |
| Jan 2026 | 50.9% | 18.1% | 14.8% | 12.2% | 3% | 1.1% |
| Feb 2026 | 55.7% | 16.2% | 13.3% | 10.9% | 2.7% | 1.2% |
| Mar 2026 | 54.3% | 15.7% | 15.7% | 10.6% | 2.6% | 1.2% |
| Apr 2026 | 54.5% | 15.9% | 15.9% | 10.7% | 2.1% | 0.96% |
| May 2026 | 56.3% | 16.4% | 13.5% | 11% | 1.8% | 0.99% |
| Jun 2026 | 54.4% | 19.2% | 10.6% | 12.9% | 1.7% | 1.2% |
| Jul 2026 | 56.2% | 20% | 7.4% | 13.4% | 1.8% | 1.2% |
| Aug 2026 | 51.3% | 18.2% | 15% | 12.3% | 2% | 1.1% |
| Sep 2026 | 48.1% | 17.1% | 17.1% | 14.1% | 2.3% | 1.3% |
How has the AdBlock and Difflam comparison changed over the last 12 months?
3 findings
- AdBlock was ahead of Difflam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among plus brands worldwide moved from 18.1% to 17.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among plus brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for plus brands worldwide in September 2026?
2 changes
In September 2026, AdBlock lost estimated Share of Search among plus brands worldwide, from 18.2% to 17.1%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among plus brands
How each brand is measured
Brandwave collects information about searches that people make online using AdBlock’s and Difflam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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