Brandwave

Accor vs Park Hyatt Auckland:Which is more popular by branded search?

In August 2026, Park Hyatt Auckland had more branded searches than Accor among hotel brands worldwide. Park Hyatt Auckland was estimated to have 33.1K branded searches compared to Accor’s 1K, and held a 1.7% Share of Search versus Accor’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among hotel brands worldwide in August 2026Which is more popular in search, Accor or Park Hyatt Auckland?
Accor0.05%1K searches
vs
Park Hyatt Auckland1.7%33.1K searches

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Which is more popular in search, Accor or Park Hyatt Auckland?

Compare the hotel brands people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Accor and Park Hyatt Auckland among hotel brands worldwide, by month

Share of Search by month for Park Hyatt Auckland, Accor. The figures are in the table below the chart.

View monthly share of search table
MonthIHGMarriottWyndhamPark Hyatt AucklandHiltonAccor
Oct 202541.2%33.7%22.5%1.4%1.1%0.08%
Nov 202543.7%29.2%23.9%1.8%1.4%0.07%
Dec 202545.9%30.7%20.5%1.5%1.2%0.06%
Jan 202648.8%26.8%21.9%1.3%1.1%0.06%
Feb 202645.9%30.7%20.5%1.5%1.2%0.07%
Mar 202646%31%20.7%1.2%1%0.05%
Apr 202649%26.9%22%1.1%0.89%0.04%
May 202650.8%27.9%18.7%1.4%1.1%0.04%
Jun 202649%26.9%22%1.1%0.89%0.04%
Jul 202648.9%26.9%22%1.3%0.88%0.04%
Aug 202651.1%23%23%1.7%1.1%0.05%
Sep 2026——————

How has the Accor and Park Hyatt Auckland comparison changed over the last 12 months?

  • Park Hyatt Auckland was ahead of Accor in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 11 months ending August 2026, Park Hyatt Auckland’s estimated Share of Search among hotel brands worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for hotel brands worldwide in August 2026?

  1. Estimated monthly branded searches for Park Hyatt Auckland worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  2. Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Accor’s and Park Hyatt Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Accor

1 branded search term

  • accor auckland

Park Hyatt Auckland

1 branded search term

  • park hyatt auckland

How the Brand Demand Index is measured

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