Accor vs IHG:Which is more popular by branded search?
In August 2026, IHG had more branded searches than Accor among hotel brands worldwide. IHG was estimated to have 1M branded searches compared to Accor’s 1K, and held a 51.1% Share of Search versus Accor’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Accor or IHG?
Compare the hotel brands people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IHG, Accor. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Marriott | Wyndham | Park Hyatt Auckland | Hilton | Accor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 33.7% | 22.5% | 1.4% | 1.1% | 0.08% |
| Nov 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 1.4% | 0.07% |
| Dec 2025 | 45.9% | 30.7% | 20.5% | 1.5% | 1.2% | 0.06% |
| Jan 2026 | 48.8% | 26.8% | 21.9% | 1.3% | 1.1% | 0.06% |
| Feb 2026 | 45.9% | 30.7% | 20.5% | 1.5% | 1.2% | 0.07% |
| Mar 2026 | 46% | 31% | 20.7% | 1.2% | 1% | 0.05% |
| Apr 2026 | 49% | 26.9% | 22% | 1.1% | 0.89% | 0.04% |
| May 2026 | 50.8% | 27.9% | 18.7% | 1.4% | 1.1% | 0.04% |
| Jun 2026 | 49% | 26.9% | 22% | 1.1% | 0.89% | 0.04% |
| Jul 2026 | 48.9% | 26.9% | 22% | 1.3% | 0.88% | 0.04% |
| Aug 2026 | 51.1% | 23% | 23% | 1.7% | 1.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Accor and IHG comparison changed over the last 12 months?
3 findings
- IHG was ahead of Accor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel brands worldwide moved from 41.2% to 51.1%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for hotel brands worldwide in August 2026?
2 changes
In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.
Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Accor’s and IHG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.