Accenture vs Bain:Which is searched more?
In August 2026, Accenture had more branded searches than Bain among consulting firms worldwide. Accenture was estimated to have 1.5M branded searches compared to Bain’s 12.1K, and held a 55.2% Share of Search versus Bain’s 0.45%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Accenture or Bain?
Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Accenture, Bain. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Bain |
|---|---|---|
| Oct 2025 | 49% | 0.39% |
| Nov 2025 | 54% | 0.36% |
| Dec 2025 | 55.3% | 0.36% |
| Jan 2026 | 53.9% | 0.43% |
| Feb 2026 | 53.9% | 0.43% |
| Mar 2026 | 50.3% | 0.41% |
| Apr 2026 | 50.3% | 0.41% |
| May 2026 | 54% | 0.36% |
| Jun 2026 | 55.3% | 0.36% |
| Jul 2026 | 55.3% | 0.36% |
| Aug 2026 | 55.2% | 0.45% |
| Sep 2026 | — | — |
How has the Accenture and Bain comparison changed over the last 12 months?
3 findings
- Accenture was ahead of Bain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide moved from 49% to 55.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Bain’s estimated Share of Search among consulting firms worldwide moved from 0.39% to 0.45%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for consulting firms worldwide in August 2026?
0 changes
Neither Accenture nor Bain moved beyond provider rounding among consulting firms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Accenture’s and Bain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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