Brandwave

Abrigo vs MeridianLink:Which is more popular?

In September 2026, MeridianLink had more branded searches than Abrigo among lending origination platforms worldwide. MeridianLink had about 5,400 branded searches, while Abrigo had 170. MeridianLink made up 6.4% of all lending origination platform searches we track, and Abrigo accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about lending origination platforms, Abrigo appeared in all five answers and MeridianLink in four. MeridianLink was mentioned before Abrigo in four out of five answers.

Among lending origination platforms worldwide in September 2026

Who do people search for more?

MeridianLink, about 32 searches for every 1 for Abrigo

MeridianLink 5.4K searchesAbrigo 170 searches

Who does AI mention more?

Abrigo, mentioned in every answer we collected

Abrigo in 5 of 5MeridianLink in 4 of 5

Who does AI recommend more?

MeridianLink, named ahead of Abrigo in 4 of 5 answers

MeridianLink first in 4Abrigo first in 1

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Top lending origination platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Abrigo appeared in all five answers. MeridianLink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MeridianLink was listed before Abrigo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MeridianLink1st
  2. nCino2nd
  3. Abrigo3rd
  4. ICE Mortgage Technology Encompass4th
  5. Finastra5th
  6. LoanPro6th
  7. Turnkey Lender7th
  8. Temenos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Abrigo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeridianLink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finastra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nCino3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LoanPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ICE Mortgage Technology Encompass3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turnkey Lender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temenos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lending origination platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Abrigo or MeridianLink more popular in search?

This chart shows how often people search Google for Abrigo and MeridianLink by name. Each line represents a brand's share of searches for all eight lending origination platforms we track, month by month, from English-language searches worldwide.

Abrigo and MeridianLink among lending origination platforms worldwide, by month

Share of searches by month for MeridianLink, Abrigo. The figures are in the table below the chart.

View monthly share of searches table
MonthTemenosFinastranCinoMeridianLinkLoanProICE Mortgage Technology EncompassTurnkey LenderAbrigo
Oct 202538.3%31.3%17.1%7.7%3.4%0.86%1.2%0.2%
Nov 202543.6%29.2%15.9%5.8%3.1%0.7%1.4%0.15%
Dec 202539.8%32.6%14.6%7.9%2.9%0.85%1.2%0.17%
Jan 202640.9%27.4%18.3%8.2%2.9%0.75%1.3%0.17%
Feb 202641.7%27.9%18.7%6.8%3%0.73%1%0.14%
Mar 202641.6%27.8%18.6%6.8%3%0.82%1.3%0.17%
Apr 202641.9%28%18.7%6.8%2.5%0.9%0.91%0.18%
May 202643.6%29.2%15.9%7.1%2.6%0.7%0.77%0.15%
Jun 202643.5%29.1%15.9%7.1%2.6%0.7%0.95%0.18%
Jul 202638.5%31.5%17.2%7.7%3.4%0.82%0.84%0.16%
Aug 202640.4%27.1%18.1%8.1%4.4%0.87%0.88%0.13%
Sep 202639.1%32%17.5%6.4%3.4%0.77%0.7%0.2%

How has the Abrigo and MeridianLink comparison changed over the last 12 months?

3 findings

How did search popularity change for lending origination platforms worldwide in September 2026?

2 changes
  1. In September 2026, MeridianLink lost share of searches among lending origination platforms worldwide, from 8.1% to 6.4%.

  2. Estimated monthly branded searches for Abrigo worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Abrigo’s and MeridianLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abrigo

1 branded search term

  • abrigo software

MeridianLink

1 branded search term

  • meridianlink

How the Brand Demand Index is measured

Other head-to-heads among lending origination platforms

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