Brandwave

Abide vs Hallow:Which is more popular?

In September 2026, Hallow had more branded searches than Abide among bible and prayer apps worldwide. Hallow had about 22,200 branded searches, while Abide had 1,000. Hallow made up 5.8% of all bible and prayer app searches we track, and Abide accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about bible and prayer apps, Hallow appeared in three of the five answers and Abide in none.

Among bible and prayer apps worldwide in September 2026

Who do people search for more?

Hallow, about 22 searches for every 1 for Abide

Hallow 22.2K searchesAbide 1K searches

Who does AI mention more?

Hallow, mentioned in 3 of 5 answers, Abide in 0

Hallow in 3 of 5Abide in 0 of 5

Who does AI recommend more?

Hallow, the only one of the two named

Hallow first in 3Abide never named

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Top bible and prayer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hallow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Abide did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouVersion1st
  2. Hallow2nd
  3. Lectio 3653rd
  4. PrayerMate4th
  5. Echo Prayer5th
  6. Pray as you go6th
  7. Blue Letter Bible7th
  8. Dwell8th
  9. Pray.com9th
  10. +1 more
  11. Abide–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouVersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hallow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lectio 3653 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Letter Bible2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pray as you go2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrayerMate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Prayer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pray.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about bible and prayer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Abide or Hallow more popular in search?

This chart shows how often people search Google for Abide and Hallow by name. Each line represents a brand's share of searches for all 11 bible and prayer apps we track, month by month, from English-language searches worldwide.

Abide and Hallow among bible and prayer apps worldwide, by month

Share of searches by month for Hallow, Abide. The figures are in the table below the chart.

View monthly share of searches table
MonthBlue Letter BibleYouVersionHallowPray as you goLectio 365Pray.comGlorifyDwellPrayerMateAbideEcho Prayer
Oct 202561.3%22.5%5.5%5.5%2.5%0.47%0.9%0.47%0.4%0.32%0.12%
Nov 202561.5%22.6%5.6%5.6%2.5%0.48%0.73%0.4%0.33%0.25%0.12%
Dec 202556.3%20.7%11.4%6.2%2.8%0.45%0.67%0.67%0.36%0.28%0.13%
Jan 202657.9%25.9%5.2%5.2%2.3%0.56%0.85%1%0.45%0.38%0.17%
Feb 202651.1%18.8%18.8%4.6%3.1%0.39%0.75%1.7%0.39%0.27%0.12%
Mar 202659%21.7%7.9%5.3%2.9%0.38%1.3%0.58%0.38%0.31%0.12%
Apr 202663.4%19.1%7%5.7%2.6%0.41%0.62%0.62%0.33%0.26%0.07%
May 202664.3%19.3%5.8%5.8%2.6%0.63%0.5%0.42%0.34%0.26%0.05%
Jun 202660.7%22.4%4.5%6.7%2.4%1.6%0.57%0.39%0.39%0.27%0.05%
Jul 202663.6%19.1%4.7%5.7%2.6%2.6%0.6%0.41%0.41%0.32%0.05%
Aug 202658.6%21.6%6.5%6.5%2.9%2.4%0.47%0.38%0.38%0.29%0.06%
Sep 202663.8%19.2%5.8%5.8%2.6%1.4%0.49%0.34%0.34%0.26%0.05%

How has the Abide and Hallow comparison changed over the last 12 months?

3 findings
  • Hallow was ahead of Abide in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Abide’s share of searches among bible and prayer apps worldwide moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Hallow’s share of searches among bible and prayer apps worldwide moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for bible and prayer apps worldwide in September 2026?

2 changes

  1. In September 2026, Hallow lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

  2. Estimated monthly branded searches for Abide worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Abide’s and Hallow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abide

1 branded search term

  • abide app

Hallow

1 branded search term

  • hallow app

How the Brand Demand Index is measured

Other head-to-heads among bible and prayer apps

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