17hats vs Pixieset:Which is more popular?
In September 2026, 17hats had more branded searches than Pixieset among photography studio software worldwide. 17hats had about 8,150 branded searches, while Pixieset had 720. 17hats made up 7.5% of all photography studio software searches we track, and Pixieset accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about photography studio software, Pixieset appeared in all five answers and 17hats in one. Pixieset was mentioned before 17hats in every answer.
Who do people search for more?
17hats, about 11 searches for every 1 for Pixieset
Who does AI mention more?
Pixieset, mentioned in every answer we collected
Who does AI recommend more?
Pixieset, named ahead of 17hats in every answer
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Top photography studio software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pixieset appeared in all five answers. 17hats was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pixieset was listed before 17hats in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HoneyBook1st
Dubsado2nd
Studio Ninja3rd- Pixieset4th
Sprout Studio5th- 17hats6th
Iris Works–
VSCO Workspace–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HoneyBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dubsado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Studio Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pixieset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 17hats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iris Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VSCO Workspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photography studio software
5 answers
Asked ChatGPT
“Which photography CRM should I use?”
Asked ChatGPT
“What are the best CRMs for photographers?”
Asked ChatGPT
“What's the best photography CRM for a wedding photographer?”
Searched Google, AI Overview
“crm for photographers”
Searched Google, AI Overview
“photography crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is 17hats or Pixieset more popular in search?
This chart shows how often people search Google for 17hats and Pixieset by name. Each line represents a brand's share of searches for all eight photography studio software we track, month by month, from English-language searches worldwide.
Share of searches by month for 17hats, Pixieset. The figures are in the table below the chart.
View monthly share of searches table
| Month | HoneyBook | Dubsado | Studio Ninja | 17hats | Sprout Studio | Iris Works | VSCO Workspace | Pixieset |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 25.9% | 11.5% | 9.5% | 2.7% | 1.5% | 0.95% | 0.56% |
| Nov 2025 | 47.4% | 25.9% | 11.5% | 9.5% | 2.8% | 1.5% | 0.84% | 0.56% |
| Dec 2025 | 52.6% | 23.6% | 10.4% | 8.6% | 2.5% | 1.1% | 0.62% | 0.51% |
| Jan 2026 | 57.6% | 21.1% | 9.3% | 7.7% | 2.2% | 1% | 0.56% | 0.46% |
| Feb 2026 | 55.3% | 20.3% | 11% | 9.1% | 2.2% | 1.2% | 0.54% | 0.44% |
| Mar 2026 | 57.7% | 21.2% | 9.4% | 7.7% | 1.9% | 1% | 0.68% | 0.46% |
| Apr 2026 | 60.1% | 18.1% | 9.8% | 8.1% | 1.9% | 0.81% | 0.71% | 0.48% |
| May 2026 | 56.2% | 20.7% | 11.2% | 7.6% | 2.2% | 0.92% | 0.67% | 0.55% |
| Jun 2026 | 56.2% | 20.7% | 11.2% | 7.5% | 2.2% | 0.92% | 0.81% | 0.44% |
| Jul 2026 | 60.9% | 18.3% | 9.9% | 6.7% | 1.9% | 1% | 0.72% | 0.59% |
| Aug 2026 | 56% | 20.6% | 11.1% | 7.5% | 2.2% | 1.2% | 0.81% | 0.54% |
| Sep 2026 | 56.1% | 20.6% | 11.2% | 7.5% | 2.2% | 0.92% | 0.81% | 0.66% |
How has the 17hats and Pixieset comparison changed over the last 12 months?
3 findings
- 17hats was ahead of Pixieset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 17hats’ share of searches among photography studio software worldwide moved from 9.5% to 7.5%, and its estimated monthly branded searches moved from 10.1K to 8.2K.
- Across the 12 months ending September 2026, Pixieset’s share of searches among photography studio software worldwide moved from 0.56% to 0.66%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for photography studio software worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 17hats’ and Pixieset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photography studio software
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