Brandwave

11x vs Artisan:Which is more popular?

In September 2026, 11x had more branded searches than Artisan among AI sales agents worldwide. 11x had about 27,100 branded searches, while Artisan had 4,080. 11x made up 7.6% of all AI sales agent searches we track, and Artisan accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about AI sales agents, Artisan appeared in four of the five answers and 11x in two. Artisan was mentioned before 11x in two out of three answers that named either.

Among AI sales agents worldwide in September 2026

Who do people search for more?

11x, about 7 searches for every 1 for Artisan

11x 27.1K searchesArtisan 4.1K searches

Who does AI mention more?

Artisan, mentioned in 4 of 5 answers, 11x in 2

Artisan in 4 of 511x in 2 of 5

Who does AI recommend more?

Artisan, named ahead of 11x in 2 of 3 answers

Artisan first in 211x first in 1

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Top AI sales agents in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Artisan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 11x was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Artisan was listed before 11x in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AiSDR1st
  2. Artisan2nd
  3. Apollo3rd
  4. 11x4th
  5. Outreach5th
  6. Clay6th
  7. Regie.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Artisan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AiSDR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apollo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 11x2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outreach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Regie.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI sales agents

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 11x or Artisan more popular in search?

This chart shows how often people search Google for 11x and Artisan by name. Each line represents a brand's share of searches for all seven AI sales agents we track, month by month, from English-language searches worldwide.

11x and Artisan among AI sales agents worldwide, by month

Share of searches by month for 11x, Artisan. The figures are in the table below the chart.

View monthly share of searches table
MonthApollo11xArtisanClayOutreachAiSDRRegie.ai
Oct 202576.9%11.8%6.5%1.6%1.3%1.3%0.69%
Nov 202585.9%7.4%2.8%1.5%0.97%0.98%0.53%
Dec 202583.7%8.7%3.3%1.5%1.1%1.2%0.63%
Jan 202683%8.7%4%1.6%1.1%1.1%0.51%
Feb 202684.5%8.9%2.3%1.5%1.1%1.2%0.52%
Mar 202687.3%7.5%1.6%1.2%0.94%1%0.36%
Apr 202688.6%6.3%2.1%1%1%0.67%0.3%
May 202684.6%8.9%3.5%1.3%0.78%0.65%0.24%
Jun 202686.7%7.4%2.5%1.4%0.88%0.8%0.29%
Jul 202687.1%7.5%2%1.5%0.84%0.81%0.24%
Aug 202687.3%7.5%2%1.5%0.84%0.64%0.24%
Sep 202688.5%7.6%1.1%1.1%0.7%0.68%0.2%

How has the 11x and Artisan comparison changed over the last 12 months?

3 findings
  • 11x was ahead of Artisan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 11x’s share of searches among AI sales agents worldwide moved from 11.8% to 7.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Artisan’s share of searches among AI sales agents worldwide moved from 6.5% to 1.1%, and its estimated monthly branded searches moved from 15K to 4.1K.

How did search popularity change for AI sales agents worldwide in September 2026?

1 change
  1. In September 2026, Artisan lost share of searches among AI sales agents worldwide, from 2% to 1.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 11x’s and Artisan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

11x

1 branded search term

  • 11x

Artisan

2 branded search terms

  • artisan ai
  • artisan ava

How the Brand Demand Index is measured

Other head-to-heads among AI sales agents

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