Brandwave

Bobcat vs Kubota:Which is searched more?

In September 2026, Kubota had more branded searches than Bobcat among zero turn mowers brands worldwide. Kubota was estimated to have 368K branded searches compared to Bobcat’s 9.9K, and held a 24.5% Share of Search versus Bobcat’s 0.66%. These are worldwide searches for English-language branded terms.

Share of Search among zero turn mowers brands worldwide in September 2026Which is more popular in search, Bobcat or Kubota?
Bobcat0.66%9.9K searches
vs
Kubota24.5%368K searches

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Which is more popular in search, Bobcat or Kubota?

Compare the zero turn mowers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bobcat and Kubota among zero turn mowers brands worldwide, by month

Share of Search by month for Kubota, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaToroBobcat
Oct 202564.7%29.1%5.4%0.78%
Nov 202569.4%25.5%4.2%0.84%
Dec 202569.9%25.7%3.1%1.3%
Jan 202669.3%25.5%3.9%1.3%
Feb 202669.3%25.5%4.4%0.84%
Mar 202661.3%27.6%10.4%0.74%
Apr 202658.3%26.2%14.8%0.71%
May 202658.3%26.2%14.8%0.71%
Jun 202660.9%27.4%11.1%0.6%
Jul 202664.4%23.7%11.3%0.64%
Aug 202664.4%23.7%11.3%0.64%
Sep 202666.7%24.5%8.2%0.66%

How has the Bobcat and Kubota comparison changed over the last 12 months?

  • Kubota was ahead of Bobcat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among zero turn mowers brands worldwide moved from 0.78% to 0.66%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among zero turn mowers brands worldwide moved from 29.1% to 24.5%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for zero turn mowers brands worldwide in September 2026?

  1. In September 2026, Kubota gained estimated Share of Search among zero turn mowers brands worldwide, from 23.7% to 24.5%.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Other head-to-heads among zero turn mowers brands

How each brand is measured

Brandwave collects information about searches that people make online using Bobcat’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

Kubota

1 branded search term

  • kubota

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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