TubeBuddy vs VidIQ:Which is more popular by branded search?
In August 2026, VidIQ had more branded searches than TubeBuddy among YouTube SEO tools worldwide. VidIQ was estimated to have 550K branded searches compared to TubeBuddy’s 33.1K, and held a 34.7% Share of Search versus TubeBuddy’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TubeBuddy or VidIQ?
Compare tools for researching YouTube keywords and optimising videos for search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VidIQ, TubeBuddy. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Blade | VidIQ | TubeBuddy |
|---|---|---|---|
| Oct 2025 | 71% | 26.2% | 2.9% |
| Nov 2025 | 66.7% | 30% | 3.3% |
| Dec 2025 | 66.7% | 30% | 3.3% |
| Jan 2026 | 67.1% | 30.2% | 2.7% |
| Feb 2026 | 67.1% | 30.2% | 2.7% |
| Mar 2026 | 66.7% | 30% | 3.3% |
| Apr 2026 | 67.1% | 30.2% | 2.7% |
| May 2026 | 67.4% | 30.3% | 2.2% |
| Jun 2026 | 67.4% | 30.3% | 2.2% |
| Jul 2026 | 63.2% | 34.7% | 2.1% |
| Aug 2026 | 63.2% | 34.7% | 2.1% |
| Sep 2026 | — | — | — |
How has the TubeBuddy and VidIQ comparison changed over the last 12 months?
3 findings
- VidIQ was ahead of TubeBuddy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube SEO tools worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube SEO tools worldwide moved from 26.2% to 34.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for YouTube SEO tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using TubeBuddy’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.