YouTube SEO tools:Which brands are most popular in search?
In August 2026, Social Blade was the most searched among YouTube SEO tools worldwide, with an estimated 1M branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Social Blade63.2%
VidIQ34.7%
TubeBuddy2.1%
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Share of SearchLeaderboard
Compare tools for researching YouTube keywords and optimising videos for search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Blade, VidIQ, TubeBuddy. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Blade | VidIQ | TubeBuddy |
|---|---|---|---|
| Oct 2025 | 71% | 26.2% | 2.9% |
| Nov 2025 | 66.7% | 30% | 3.3% |
| Dec 2025 | 66.7% | 30% | 3.3% |
| Jan 2026 | 67.1% | 30.2% | 2.7% |
| Feb 2026 | 67.1% | 30.2% | 2.7% |
| Mar 2026 | 66.7% | 30% | 3.3% |
| Apr 2026 | 67.1% | 30.2% | 2.7% |
| May 2026 | 67.4% | 30.3% | 2.2% |
| Jun 2026 | 67.4% | 30.3% | 2.2% |
| Jul 2026 | 63.2% | 34.7% | 2.1% |
| Aug 2026 | 63.2% | 34.7% | 2.1% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.2% | 1M | 0% | 0 points | |
| 2, held 2nd | 34.7% | 550K | 0% | 0 points | |
| 3, held 3rd | 2.1% | 33.1K | 0% | 0 points |
63.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
VidIQ34.7%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among YouTube SEO tools worldwide?
3 brands
In August 2026, Social Blade was the most searched among YouTube SEO tools worldwide, with an estimated 1M branded searches and 63.2% estimated Share of Search within this set. VidIQ is in 2nd place, 28.4 percentage points behind at 34.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Social Blade | 71% → 63.2% | 71%Oct 2025 | 63.2%Jul 2026 | 1st |
| VidIQ | 26.2% → 34.7% | 34.7%Jul 2026 | 26.2%Oct 2025 | 2nd |
| TubeBuddy | 2.9% → 2.1% | 3.3%Nov 2025 | 2.1%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube SEO tools worldwide decreased from 71% to 63.2%.
- Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube SEO tools worldwide increased from 26.2% to 34.7%.
- Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube SEO tools worldwide decreased from 2.9% to 2.1%.
- Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube SEO tools worldwide peaked at 71% in October 2025 and was lowest at 63.2% in July 2026.
- Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube SEO tools worldwide peaked at 34.7% in July 2026 and was lowest at 26.2% in October 2025.
- Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube SEO tools worldwide peaked at 3.3% in November 2025 and was lowest at 2.1% in July 2026.
How did search popularity change for YouTube SEO tools worldwide in August 2026?
3 changes
Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
Estimated monthly branded searches for TubeBuddy worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
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