Social Blade vs TubeBuddy:Which is more popular by branded search?
In August 2026, Social Blade had more branded searches than TubeBuddy among YouTube SEO tools worldwide. Social Blade was estimated to have 1M branded searches compared to TubeBuddy’s 33.1K, and held a 63.2% Share of Search versus TubeBuddy’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Social Blade or TubeBuddy?
Compare tools for researching YouTube keywords and optimising videos for search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Blade, TubeBuddy. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Blade | VidIQ | TubeBuddy |
|---|---|---|---|
| Oct 2025 | 71% | 26.2% | 2.9% |
| Nov 2025 | 66.7% | 30% | 3.3% |
| Dec 2025 | 66.7% | 30% | 3.3% |
| Jan 2026 | 67.1% | 30.2% | 2.7% |
| Feb 2026 | 67.1% | 30.2% | 2.7% |
| Mar 2026 | 66.7% | 30% | 3.3% |
| Apr 2026 | 67.1% | 30.2% | 2.7% |
| May 2026 | 67.4% | 30.3% | 2.2% |
| Jun 2026 | 67.4% | 30.3% | 2.2% |
| Jul 2026 | 63.2% | 34.7% | 2.1% |
| Aug 2026 | 63.2% | 34.7% | 2.1% |
| Sep 2026 | — | — | — |
How has the Social Blade and TubeBuddy comparison changed over the last 12 months?
3 findings
- Social Blade was ahead of TubeBuddy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube SEO tools worldwide moved from 71% to 63.2%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube SEO tools worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for YouTube SEO tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for TubeBuddy worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Social Blade’s and TubeBuddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Social Blade
1 branded search term
- social blade
TubeBuddy
1 branded search term
- tubebuddy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.